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Beauty ads

Carpe’s Facebook and Instagram ads

Carpe is running 196 of the 220 ads the library holds for it. From public ad libraries, last seen running 6 Nov 2026. Its site: mycarpe.com.
Running now
196
Winners
119
New in 30 days
53
Average run
70 days
Longest run
261 days

Ads running now

What it runs

Formats running now
Videos 162 · Carousels 19 · Images 15
Styles
Offer, Product shot, UGC, Listicle, Carousel, Comparison
Where its ads ran
Facebook and Instagram

How its best ads open

  • “Do not buy this on amazon right now on carpe's website their four-stick bundle is 56 off ships free comes with free gifts These scents…”
  • “We can maybe make the 56% off still work with these incredible hits.”
  • “Just don't be dumb like I was and pay 20 bucks for one of these sticks on Amazon where you can get four of them plus gifts plus free…”
  • “Ditch your drugstore deodorants today! 🗑️”
  • “The bundle started at 56% off and kept climbing — that part was unexpected.”

Why its best ads work

  • Carpe ad

    Buying direct from the brand is cheaper than Amazon, with a bundle discount, free gifts and free shipping as the reason to act now.

    It turns a price comparison into the hook, so the viewer gets a reason to act before they hear a single product claim. Short customer reactions add social proof right after the offer, and the urgency lines close the loop. The data shows it has run 147 days, is still active, and sits among 7 active ads, which suggests the offer-led direct-buy message holds up with repeated spending.

    • Open by challenging where people usually buy, since a clear channel-versus-channel claim stops the scroll and carries its own benefit.
    • Stack the offer in a simple order: discount, free shipping, free gifts, so the value feels bigger without extra explanation.
    • Put quick real-voice reactions straight after the offer to answer 'is it actually good?' before doubt sets in.
    • End with a double push of limited-time discount and possible sell-out, and pair it with a single clear action.
    See the ad
  • Carpe ad

    Buy direct from the brand instead of Amazon to get a bigger discount, free gifts and free shipping.

    It reframes a channel choice as a money-saving decision, so the offer feels like insider advice and not a plain sales push. The stacked incentives (discount, free gifts, free shipping) are easy to grasp, and the customer testimonials back up the product claims. The data shows it has run 144 days and is still active across 7 ads on several Meta placements, which suggests the offer keeps performing.

    • Open by challenging where people usually buy, which stops the scroll and creates a reason to keep watching.
    • Stack a clear discount with free shipping and gifts so the value is obvious in seconds.
    • Follow the offer with short, varied customer voices that cover both the sensory benefit and the performance benefit.
    • Close with a direct reason to act now, such as limited availability, and handle hesitation before the CTA.
    See the ad
  • Carpe ad

    A rising discount, played as a comic negotiation, makes a 67% off bundle feel like a rare deal worth acting on now.

    The skit turns a plain discount into a small story with tension and a payoff, so it holds attention better than a static sale banner. The post text backs the humor with efficacy claims and a clear bundle, so the offer feels like value and not just a gimmick. The ad has also run 107 days and is still active across five ads and several placements, which suggests the format keeps performing.

    • Dramatize the discount: let the price move or be argued over so the number itself becomes the hook.
    • Pair an entertaining opener with a short block of proof in the copy so the humor doesn't carry the whole sale.
    • List what is in the bundle item by item to make the value concrete.
    • Close with a firm, believable limit ('you're not getting this for any cheaper') to give a reason to act now.
    See the ad
  • Carpe ad

    A first-person recommendation framed around a deep discount and bundle value, backed by a feature list that explains why this lotion beats sticks and sprays.

    It combines a curiosity-driven headline with a relatable, self-deprecating voiceover that makes the deal feel like insider advice rather than a sales pitch. The post text adds scannable benefits and a stat for people who want reassurance, and the Amazon price comparison makes the discount easy to believe. The data shows it has run 123 days, is still active, and sits on 5 active ads, which suggests the brand keeps investing in this approach.

    • Open with a curiosity-gap headline that challenges what the viewer currently uses.
    • Use a casual, admit-a-mistake voice so the offer feels like a friend's tip.
    • Anchor a discount against a known price, such as a rival retailer, so the value is concrete.
    • Turn each feature into a benefit line that pairs the claim with what it means in daily life.
    See the ad

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