Carpe

Carpe’s video ad: “This one thing is why your deodorant keeps failing you”

Running 124 days·Facebook and Instagram·Winner

How it opens

“Just don't be dumb like I was and pay 20 bucks for one of these sticks on Amazon where you can get four of them plus gifts plus free…”

Angle: Offer

Why it works

It combines a curiosity-driven headline with a relatable, self-deprecating voiceover that makes the deal feel like insider advice rather than a sales pitch. The post text adds scannable benefits and a stat for people who want reassurance, and the Amazon price comparison makes the discount easy to believe. The data shows it has run 123 days, is still active, and sits on 5 active ads, which suggests the brand keeps investing in this approach.

Who it speaks to: People who sweat heavily or deal with odor, are frustrated with sticks and sprays, and like a good deal.

How it’s built

1. Hook: The headline teases 'one thing' that explains why current deodorant fails.
2. Reveal: The post text names the product, Carpe Underarm Lotion, and its Triple Action Protection.
3. Features: Four emoji-led benefit lines each pair a claim with a plain-language payoff (sweat control, odor, quick-drying, skin barrier).
4. Proof: A '9 out of 10 users' stat and a clinical study mention add credibility.
5. Offer: Up to 56% off with free gifts and free shipping.
6. Video voice: A casual speaker admits overpaying on Amazon, contrasts it with the four-pack deal, and recommends checking stock.
7. CTA: A 'Shop now' button leads to a prize-style 'flip to win' landing page.

What to borrow

• Open with a curiosity-gap headline that challenges what the viewer currently uses.
• Use a casual, admit-a-mistake voice so the offer feels like a friend's tip.
• Anchor a discount against a known price, such as a rival retailer, so the value is concrete.
• Turn each feature into a benefit line that pairs the claim with what it means in daily life.

Its words

This one thing is why your deodorant keeps failing you

This one thing keeps coming up in sweat conversations — and there's a reason for that. Carpe Underarm Lotion uses Triple Action Protection: it stops sweat at the source, kills odor-causing bacteria, and supports your skin barrier in a single application. The lotion format absorbs fully instead of sitting on the surface like a stick or spray. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 9 out of 10 users felt fresh and confident all day. Right now, that's available up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Just don't be dumb like I was and pay 20 bucks for one of these sticks on Amazon where you can get four of them plus gifts plus free shipping on this like exclusive deal right now for 56% off. It's kind of a really good deal compared to Amazon. So if you deal with any of those issues I definitely recommend it and I'll leave a link down below but just check and make sure it's still in stock before you purchase.

Where and how long

• First ran 3 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Review, Comparison, Offer.