Carpe

Carpe’s video ad: “Grüns gummies in every order — here's how that happened”

Running 119 days·Facebook and Instagram·Winner

How it opens

“Nobody expected a partnership like this, or a discount like this.”

Angle: Offer

Why it works

It pairs a clear functional promise with a stacked, tangible bundle, so the value is easy to picture. The partnership and the game landing page add novelty and a reason to act now. Based on the data, it has run 114 days across five placements and is still active on 6 ads, which suggests the offer holds up over time.

Who it speaks to: Adults who struggle with underarm sweat and odor and respond to value bundles, especially people who might also like a wellness brand such as Grüns.

How it’s built

1. Hook: Teases an unlikely partnership and an unusually good discount.
2. Product claim: Names Carpe Underarm Lotion with 100-hour sweat and odor control.
3. Mechanism: Triple Action Protection stops sweat, kills odor-causing bacteria and nourishes skin.
4. Proof: '9 out of 10 users felt fresh and confident all day' plus the dermatologist-tested line.
5. Offer: Welcome bundle with exfoliating wash, 3 UA wipes, collector's tote, 3-pack of Grüns gummies and fast shipping.
6. CTA: Shop now, leading to a 'Flip to win prizes' pop-a-bubble game page.

What to borrow

• Open with a curiosity gap or surprise (an unexpected partnership) to turn a routine product into news.
• Back the main claim with one specific mechanism, such as a named three-part protection, so it sounds credible.
• List bundle items concretely so the offer's value is visible at a glance.
• Use an interactive landing page, like a prize game, to extend the ad's novelty past the click.

Its words

Grüns gummies in every order — here's how that happened

Nobody expected a partnership like this, or a discount like this. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control using Triple Action Protection — stops sweat, kills odor-causing bacteria, and nourishes skin. 9 out of 10 users felt fresh and confident all day. The welcome bundle includes an exfoliating wash, 3 UA wipes, a collector's tote bag, a 3-pack of Grüns gummies, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now

Where and how long

• First ran 10 Jul 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: Demo, Tutorial, Product shot, Offer.