Carpe

Carpe’s video ad: “Skip Amazon. Up to 67% off w/ free gifts and shipping”

Running 98 days·Facebook and Instagram·Winner

How it opens

“Y'all are so stupid for buying on Amazon.”

Angle: Offer

Why it works

It gives a clear reason to buy from the brand's own site rather than a marketplace, which is a concrete, easy-to-compare offer. The copy pairs each feature with a plain benefit, and the discount, gifts and free shipping stack up so the deal feels hard to pass on. The data also shows it has run 98 days and is still active across five placements, which suggests the message holds up over time, though that alone doesn't say why.

Who it speaks to: Existing or would-be deodorant and antiperspirant buyers, especially people who sweat a lot or wear dress shirts, and who already shop on Amazon.

How it’s built

1. Hook: Pictures the Amazon cart letdown of full price with no bundle or gifts.
2. Offer: Buying direct gets the same bottle plus a pack of Neuro Gum and savings.
3. Problem: Old deodorant has already failed the reader too many times.
4. Product: A quick-drying lotion with a clinically tested 100-hour formula.
5. Benefits: Four emoji bullets pairing each feature with what it means (sweat control, odor control, clear and quick-drying, no clothing transfer).
6. Proof: 9 out of 10 users felt fresh and confident all day, plus the PhD formulated and dermatologist tested line.
7. CTA: Order direct for up to 67% off with free gifts and shipping, then Shop now.

What to borrow

• Name the channel your buyers default to and give a specific reason to buy from you instead, such as a better bundle or price.
• Stack the offer in one place (discount, gifts, shipping) so the total value is easy to see.
• Write feature bullets as 'what it does → what it means for you' so each claim lands as a benefit.
• Use a bold, playful spoken hook and repeat the offer in the video so it sticks, but check the tone fits your brand.

Its words

Skip Amazon. Up to 67% off w/ free gifts and shipping

You add Carpe to your Amazon cart, then notice: no bundle, no gifts, full price. Directly from Carpe, that same bottle comes with a pack of Neuro Gum and actual savings — because your old deodorant already failed you enough times without also overcharging you. The lotion's clinically tested 100-hour formula handles what a stick never could. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 👕 No transfer to clothing → Stays on skin, not on your shirt 9 out of 10 users felt fresh and confident all day — order direct and get up to 67% off w/ free gifts and shipping, including a pack of Neuro Gum.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 67% off

What’s said

The transcript

Y'all are so stupid for buying on Amazon. When you click below, you'll get four of these sticks. Free mystery gifts. And we're throwing in a free pack of Neuro Gum. Carpe is a quick-drying lotion. Stops odor, stops sweat, goes on clear. Smells incredible. Oh, Amazon. Stop relying on crappy energy drinks. And chew Neuro instead. Boom. Bada bing. Bada boom. Bada boom. Why would you not get this? Why would you not get this? Why would you not get this? Why wouldn't you get this? How many percent off, Jill? 67, Jess. 67? I don't know why y'all are still here. Click below. This could be your package.

Where and how long

• First ran 28 Jul 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: Demo, Comparison, Offer.