Carpe

Carpe’s video ad: “Carpe works where other deodorants fail — and this deal proves it”

Running 109 days·Facebook and Instagram·Winner

How it opens

“We can maybe make the 56% off still work with these incredible hits.”

Angle: Offer

Why it works

It turns a plain discount into a small comedy bit, so the offer is entertaining instead of feeling like a sales push. The product claims in the post text give the deal credibility, and the bundle makes the savings feel concrete. The data shows it has run 106 days, is still active and has been spread across five Meta placements, which suggests the format has held up over time.

Who it speaks to: Deal-minded shoppers who want a deodorant that really controls sweat and odor, and who respond to humor and bundle savings.

How it’s built

1. Hook: A staged negotiation over the discount starts with 56% off and pushes it higher.
2. Escalation: The number climbs to 67% off through back-and-forth with a person called Ben, which builds tension and a sense of a deal that keeps improving.
3. Proof: The post text cites clinically tested 100-hour sweat and odor control and a 96% dry-all-day user figure.
4. Offer: The bundle adds an exfoliating wash, 3 UA wipes, a collector's tote bag and fast shipping.
5. CTA: The video says to click the link below, adds 'you're not getting this for any cheaper', and signs off with 'Stay dry out there'.

What to borrow

• Dramatize the offer: let the discount be the story, with a visible escalation instead of a flat 'X% off' line.
• Pair a playful hook with a serious proof point so the humor doesn't weaken product trust.
• List what's in the bundle so the value is easy to picture.
• Close with a firm, simple line like 'you're not getting this any cheaper' to turn the joke into urgency.

Its words

Carpe works where other deodorants fail — and this deal proves it

The bundle started at 56% off and kept climbing — that part was unexpected. What isn't: Carpe's clinically tested 100-hour sweat and odor control. 96% of users said it kept their underarms feeling dry all day. Up to 67% off with an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

We can maybe make the 56% off still work with these incredible hits. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh no. 67. Ben, that's such a big discount, Ben. We're gonna do this for 67% off. Really, Ben? 67? We can do it for more. No, 67. We cannot do it for more. We can't even do it for 67. 67% off. Click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 20 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: Founder, Meme, Offer.