Carpe

Carpe’s video ad: “Stop reapplying. Enjoy 100Hrs of sweat and odor control”

Running 133 days·Facebook and Instagram·Winner

How it opens

“She has Carpe with her.”

Angle: Social proof

Why it works

The video shows the claim being tested in a hot setting (Arizona, 90 degrees in February) instead of just stating it, which makes the promise feel believable. The checklist of reviews, skin-friendliness, dermatologist testing and a guarantee lowers risk right before the discount. The data also shows it has run 133 days, is still active and has a win score of 91, which suggests it has held up over time, though the data doesn't say why.

Who it speaks to: Active people in hot climates, such as athletes and students, who sweat through clothes and are frustrated that regular deodorant fades within hours.

How it’s built

1. Hook: The headline 'Stop reapplying' and a casual peer story open the ad.
2. Problem: One speaker says her old deodorant leaked on her clothes and failed after about two hours.
3. Demo: Speakers smell each other's underarms on camera as a live proof moment.
4. Proof: Spoken testimonials plus '40,000+ 5-Star reviews' and '3,200,000 people' in the post text.
5. Offer: 'Up to 56% OFF' and a 100% money-back guarantee.
6. CTA: 'Click the link below' with a Shop now button.

What to borrow

• Open with the pain your product removes, then give a specific number as the promise.
• Turn your main claim into something people can watch being tested, not just read.
• Use peer-to-peer conversation so the proof sounds like word of mouth instead of a pitch.
• Stack risk reducers (reviews, expert testing, guarantee) next to the discount to help the click.

Its words

Stop reapplying. Enjoy 100Hrs of sweat and odor control

There's no need to reapply when you use Carpe. Our underarm lotion has 100 HOURS of sweat and odor control. It's a quick drying lotion that rubs in clear, so you'll be staying dry and fresh without the pit stains! You can try Carpe for up to 56% OFF. It's never been a better time to make the switch. ✅ 40,000+ 5-Star reviews ✅ Gentle on skin ✅ Dermatologist tested ✅ 100% money-back guarantee Click the link below to join the over 3,200,000 people who've used Carpe!

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% OFF

What’s said

The transcript

She has Carpe with her. I sold hers and then I immediately bought like the bundle. I told her after one day of practice, because we played beach volleyball at ASU, I didn't sweat and I don't smell. She was like, no way, let me smell. And then I let her smell and she was like, I'm buying it right now. I bought it immediately. Can I smell your armpits? Yeah. All right, let's go. That's Birgamot Anude. That is super fresh. Can I smell yours? I applied early this morning. It lasts a hundred hours. That's clean sport. Smell her armpit. She smells super fresh. I'm not making this up. Yeah, dude, I can't even smell anything. I probably saw like 10 of your ads on TikTok and I was like, there's no way. And then I was like, I'll see for myself. I bought it and now I live by it. We're in Arizona. It's February and it's still like 90 degrees. It's just saving our lives right now. I was wearing deep and it would just leak on my clothes and it didn't work past like two hours. Now I'm living by this. I feel like I don't have to worry about like smelling bad or sweating. Never sweating, never smelling. Not a worry. Both of you are getting $100. Thank you both so much. So much. You have a wonderful night.

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Demo, Testimonial, Review, Listicle, Offer.