Carpe

Carpe’s video ad: “Why pay more for deodorant that fails by lunch?”

Running 130 days·Facebook and Instagram·Winner

How it opens

“Okay, I keep seeing comments like this.”

Angle: Objection

Why it works

It turns a price objection into a reason to buy by framing the sale as a response to the audience's own request. The post text backs the spoken pitch with a clear mechanism (absorbs in, blocks sweat, targets bacteria) and a tidy feature list. The ad has run 130 days, is still active and sits in a set of 5 active ads across several Meta placements, which suggests the format keeps paying off.

Who it speaks to: People who have tried deodorants that stop working by midday, and shoppers who like Carpe but hesitate over the price.

How it’s built

1. Hook: Reads a customer comment saying Carpe is great but too expensive.
2. Offer reveal: Announces 56% off with free gifts and free shipping as a direct reply to the comment.
3. Product proof: Lists 100 hours of sweat and odor control and a quick-drying lotion with no residue.
4. Social framing: Calls it the product people switch to when all else fails.
5. Scarcity and channel warning: Says the deal and gifts are not available on Amazon.
6. CTA: Urges the viewer to go now before sweat comes back next month, with a Shop now button.

What to borrow

• Open with a real customer objection or comment and answer it directly, so the hook and the offer feel like one conversation.
• Pair the discount with extras such as free gifts and shipping so the deal feels bigger than a plain percentage.
• Explain why your product differs from the usual option in one short contrast line, then back it with scannable benefit bullets.
• Add a reason to buy from your own store, such as exclusive gifts, to protect your channel and add urgency.

Its words

Why pay more for deodorant that fails by lunch?

You do the mental math every time you reapply at 2pm: how is something this expensive lasting four hours? Normal deodorant masks odor on the surface — Carpe absorbs in, blocks sweat at the source, and kills odor-causing bacteria so there's nothing to mask in the first place. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts ⏱ 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day — and it's up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Okay, I keep seeing comments like this. Love Carpe, but it's so expensive. Can you guys lower the price? Well, guess what? I got you. I commented this at the perfect time because Carpe is running a huge sale right now and it's insane. They're giving you 56% off with free gifts and free shipping. And this isn't just deodorant either. Like look, it has 100 hours of sweat and odor control. It's also a quick drying lotion that stops odor and sweat. Goes on super, super clean and gentle. Hydrates your skin, no residue, and it smells incredible. Look, this is the one that people switch to when all else fails and you're pretty much getting their best offer for way less than you normally pay. Wish I'd found this sooner because I have been wasting so much money on stuff that didn't even work. Also, do not buy this on Amazon because you're not gonna get the deal. You won't get free gifts. It's just not the same. That's kind of a no-brainer. So to answer your question, yes. And you gotta get it right now. So go, go, go, go, go, before you start dealing with sweat again next month.

Where and how long

• First ran 26 Jun 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Demo, Comparison, Offer.