Dr. Squatch ads: 70 running on Facebook, Instagram, YouTube and Google

Running now: 70
Winners: 42
New in 30 days: 2
Average run: 124 days
Longest run: 992 days

Ads running now

What it runs

Formats running now: Videos 45 · Images 23 · Carousels 2
Styles: Offer, Listicle, Review, Product shot, Carousel, Comparison
Where its ads ran: Facebook, Instagram, YouTube and Google

How its best ads open

“No dodgy ingredients. Just proper good soap”
“Natural body wash made from real soap, no really – Real Soap!”
“We’ve crafted the ultimate Body Wash for men who want to smell rugged and fresh all day. 💪🚿”
“55%+ OFF + 3 FREE GIFTS | Legendary Launch Bundle”
“3 FREE gifts from Dr. Squatch? Don’t mind if we do”

Why its best ads work

It answers the worry that soap is full of questionable ingredients by promising a clean, simple bar that does the job properly.
It sets a clear contrast in very few words: what the product leaves out, then what it delivers. The casual, plain-spoken tone fits a brand that sells a lighthearted, masculine take on a boring category. The data also shows it has run for 268 days, is still active, and sits across 19 active ads on five placements, which suggests the message holds up with steady scale and not just a short burst.
- Lead with the objection your buyer already has, and name it in a few plain words before you talk about the product.
- Turn the negative into a short positive promise right after it, so the reassurance lands as one tidy two-beat message.
- Keep the tone of voice true to the brand, since a casual, slightly cheeky line makes a dull category feel personal.
- Run the same core message across many ad variations and placements, as the 19 active ads here suggest, so you can keep it fresh without changing the idea.
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The ad is built around the product itself as a natural men's personal care option, but the data holds no ad copy, so this angle is a cautious read from the advertiser and category only.
The strongest evidence is how long it has run: 954 days and still active, with 360,000 to 429,000 published impressions across 12 countries. A creative that stays live that long is likely earning its spend, which fits its Winner score of 89 out of 100. Without the words or the picture, the reason behind that performance can't be pinned down.
- Treat longevity as a signal: an ad kept running for years usually means the core message is worth testing in your own account.
- Keep a small set of proven creatives live, as this advertiser runs just 3 ads, rather than constantly rotating many.
- Reuse one core message across several countries and platforms, as this ad does across search and YouTube, before investing in heavy localisation.
- When you study a competitor ad, capture its copy and visual too, since the performance data alone doesn't explain why it works.
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It sets 'real soap' against synthetic body wash and positions the new natural liquid soap as the better swap.
It pairs a simple, memorable differentiator (real soap versus synthetic) with a confident, playful voice that fits the brand. The 'NEW' label adds newsworthiness while the contrast gives a clear reason to switch. The data also shows it has run for 86 days, is still active, and sits on 5 active ads, which suggests the advertiser keeps putting budget behind this message.
- Name what makes your product different in plain words, then repeat it with humor or emphasis so it sticks.
- Put the launch signal ('NEW') and the product category together in the headline so people know what it is at a glance.
- Frame the alternative people use today as the thing to ditch, which gives them a reason to switch without needing numbers.
- Keep a consistent brand voice in the copy, since a playful tone can make a routine product feel more memorable.
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Feature: it leads with what the product has or does.
It has run for 28 days. A clear deal gives people a reason to act now.
- Lead with the one feature that changes the outcome.
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