Carpe

Carpe’s video ad: “Carpe works where other deodorants fail — and this deal proves it”

Running 107 days·Facebook and Instagram·Winner

How it opens

“The bundle started at 56% off and kept climbing — that part was unexpected.”

Angle: Offer

Why it works

It leads with a curiosity-driven deal, then quickly answers the 'is it any good?' doubt with a clinical claim and a user stat, so the discount feels safe rather than cheap. The landing page turns the discount into a game ('Pop a bubble', 'Flip to win'), which adds play and anticipation before purchase. The data shows it has run 107 days, is still active and has a high win score, which suggests the offer and message are holding up over time, though only the platform data supports that, not the creative itself.

Who it speaks to: People who are frustrated that regular deodorants don't keep them dry and who respond to a bargain, especially those who would value a stronger, tested option.

How it’s built

1. Hook: An unexpected, climbing discount ('56% off and kept climbing') sparks curiosity.
2. Claim: States clinically tested 100-hour sweat and odor control.
3. Proof: Cites that 96% of users said it kept underarms dry all day.
4. Offer: Up to 67% off a bundle with an exfoliating wash, 3 UA wipes, a collector's tote bag and fast shipping.
5. CTA: 'Shop now' button leading to a flip-to-win game landing page.

What to borrow

• Open with a surprise about the offer itself, like a deal that kept growing, to give the scroll-stopper a reason to read on.
• Follow a discount straight away with a proof point so the price doesn't undercut trust in the product.
• Stack the bundle contents (wash, wipes, tote, shipping) so the value feels concrete beyond the percentage.
• Match the ad's promise to a landing page experience, such as a prize game, so the click feels like a continuation of the deal.

Its words

Carpe works where other deodorants fail — and this deal proves it

The bundle started at 56% off and kept climbing — that part was unexpected. What isn't: Carpe's clinically tested 100-hour sweat and odor control. 96% of users said it kept their underarms feeling dry all day. Up to 67% off with an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

So why don't you give them one towel? You're paying for it. One travel size original clean towels. And, I'm not done, remedies, vitamin C serum, and an additional gift. I don't know if this is financially viable for me. You're still gonna pay us, but the customers are gonna get it for free. But now that you're saying it, I have to do it. That's right. We can maybe make the 56% off still work with these incredible gifts. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh no. 67. Ben, that's such a big discount, Ben. We're gonna do this for 67% off. Really, Ben? 67? We can do it for more. No, 67. We cannot do it for more. We can't even do it for 67. 67% off. Click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 19 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: Review, Product shot, Offer.