Carpe

Carpe’s carousel ad: “Don't sweat it - Carpe's got you covered! 🚫💦”

Running 138 days·Facebook and Instagram·Winner

How it opens

“Ditch your drugstore deodorants today! 🗑️”

Angle: Pain point

Why it works

It moves in a tight problem, solution, risk-removal order, and the comparison to drugstore brands gives a clear reason to switch. The guarantee and free shipping lower the barrier to trying it, and the dermatologist-tested line adds credibility. It has run for 137 days and is still active across 7 ads and five placements, which suggests it keeps performing, and the gamified landing page may help turn clicks into action.

Who it speaks to: People who use drugstore deodorant and are frustrated that it doesn't control sweat as well as odor.

How it’s built

1. Hook: Tells the reader to ditch their drugstore deodorants today, with trash-can emojis for visual punch.
2. Problem: Asks if they are sick of deodorants that promise the world but leave them sweating.
3. Agitation: Says they are wasting money on products that don't work.
4. Solution: Presents Carpe as stopping odor and sweat.
5. Risk reversal: Offers a 100% money-back guarantee.
6. Offer: Adds free and fast worldwide shipping.
7. CTA: A Shop now button that leads to a prize-style landing page (Flip to Win, pop a bubble).

What to borrow

• Name the category your buyer already uses and tell them to leave it, so the hook starts with a clear contrast.
• Follow the pain with a wasted-money point, so switching feels like a smart fix and not a risk.
• Stack risk reducers such as a guarantee and free shipping right before the CTA.
• Pair the ad with a landing page that gives a reason to engage, like a game or prize, to carry momentum after the click.

Its words

Don't sweat it - Carpe's got you covered! 🚫💦

🗑️ Ditch your drugstore deodorants today! 🗑️ Sick of deodorants that promise the world but leave you sweating? It's time for a change with Carpe! Stop wasting money on products that don't work. Carpe stops odor AND sweat! 100% Money-Back Guarantee with FREE & FAST Worldwide Shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Money-Back Guarantee

Where and how long

• First ran 18 Jun 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to uk.mycarpe.com.
• Style: Product shot, Offer, Carousel.