Carpe

Carpe’s video ad: “The cheaper place to buy Carpe isn't Amazon”

Running 149 days·Facebook and Instagram·Winner

How it opens

“Do not buy this on amazon right now on carpe's website their four-stick bundle is 56 off ships free comes with free gifts These scents…”

Angle: Offer

The first three seconds

Hands in black gloves hold a Carpe deodorant stick in a warehouse aisle. A bold top banner shows a slashed price ($134.36 to $13.97 EACH) with value badges, while captions and voiceover say: 'Do NOT buy this on Amazon.'

Pattern: Reverse-psychology retailer callout paired with a static top offer banner over fulfillment POV footage

POV unboxing mixed with street interviews · Fast-paced with cuts every 1-2 seconds, high energy voiceover, and upbeat music over 33 seconds.

Why it works

It turns a price comparison into the hook, so the viewer gets a reason to act before they hear a single product claim. Short customer reactions add social proof right after the offer, and the urgency lines close the loop. The data shows it has run 147 days, is still active, and sits among 7 active ads, which suggests the offer-led direct-buy message holds up with repeated spending.

Who it speaks to: Deodorant shoppers who already know the brand or are comparing options, and who would normally default to Amazon for price and convenience.

How it’s built

1. Hook: Tells viewers not to buy on Amazon, challenging their default shopping habit.
2. Offer: Four-stick bundle at 56% off with free shipping and free gifts on the brand's own site.
3. Product appeal: Mentions that the scents smell incredible.
4. Proof: Quick customer voices about compliments, less sweating and a brand they love, plus a post text claim that 9 out of 10 users felt fresh and confident.
5. Objection handling: Speaks to the fence-sitter and frames paying more later as the cost of waiting.
6. Urgency: Says the discount may disappear and stock may sell out.
7. CTA: Click the link below to skip Amazon and get the discount.

What to borrow

• Open by challenging where people usually buy, since a clear channel-versus-channel claim stops the scroll and carries its own benefit.
• Stack the offer in a simple order: discount, free shipping, free gifts, so the value feels bigger without extra explanation.
• Put quick real-voice reactions straight after the offer to answer 'is it actually good?' before doubt sets in.
• End with a double push of limited-time discount and possible sell-out, and pair it with a single clear action.

Its words

The cheaper place to buy Carpe isn't Amazon

Carpe costs less on their own website than it does on Amazon — and you get free gifts and free shipping on top of that. Clinically tested 100-hour sweat and odor control with Triple Action Protection that works where other deodorants fail. 9 out of 10 users felt fresh and confident all day. Order direct for up to 56% off w/ free gifts and shipping.

Dermatologist proven, Clinically approved.

Button: Shop now · Offer: Free gift

What’s said

The transcript

Do not buy this on amazon right now on carpe's website their four-stick bundle is 56 off ships free comes with free gifts These scents smell incredible. Don't just take it from me Look what others think every time i've worn sandalwood a girl says holy you smell really good carpe has changed my life I've never sweated less in my life. He smells amazing. I love it. You guys created a great brand So if you're already on the fence, this is the moment to do it, right instead of paying more later Skip amazon altogether and click the link below now to get this exclusive discount before it disappears You better listen before it sells out. That's all I gotta say

Where and how long

• First ran 9 Jun 2026; still running.
• Run as 10 ads, 10 of them running now.
• Links to mycarpe.com.
• Style: UGC, Review, Comparison, Offer.