Carpe

Carpe’s video ad: “Carpe works where other deodorants fail — and this deal proves it”

Running 109 days·Facebook and Instagram·Winner

How it opens

“We can maybe make the 56% off still work with these incredible hits.”

Angle: Offer

Why it works

The skit turns a plain discount into a small story with tension and a payoff, so it holds attention better than a static sale banner. The post text backs the humor with efficacy claims and a clear bundle, so the offer feels like value and not just a gimmick. The ad has also run 107 days and is still active across five ads and several placements, which suggests the format keeps performing.

Who it speaks to: Deal-minded shoppers who already use or are open to trying a stronger deodorant, especially those who deal with sweat and odor.

How it’s built

1. Hook: Overheard-style haggling over the discount drops the viewer into a conversation already in progress.
2. Escalation: The number climbs from 56% to 67% as a character pushes back, which makes the deal feel hard-won.
3. Proof: The post text cites clinical testing, 100-hour control and a 96% dry-all-day figure from users.
4. Offer: Up to 67% off with an exfoliating wash, 3 wipes, a collector's tote bag and fast shipping.
5. CTA: 'Click that link below. You're not getting this for any cheaper,' then the Shop now button.

What to borrow

• Dramatize the discount: let the price move or be argued over so the number itself becomes the hook.
• Pair an entertaining opener with a short block of proof in the copy so the humor doesn't carry the whole sale.
• List what is in the bundle item by item to make the value concrete.
• Close with a firm, believable limit ('you're not getting this for any cheaper') to give a reason to act now.

Its words

Carpe works where other deodorants fail — and this deal proves it

The bundle started at 56% off and kept climbing — that part was unexpected. What isn't: Carpe's clinically tested 100-hour sweat and odor control. 96% of users said it kept their underarms feeling dry all day. Up to 67% off with an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

We can maybe make the 56% off still work with these incredible hits. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh no. 67. Ben, that's such a big discount, Ben. We're gonna do this for 67% off. Really, Ben? 67? We can do it for more. No, 67. We cannot do it for more. We can't even do it for 67. 67% off. Click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 19 Jul 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: Offer.