Ad sizes and safe zones

• Meta recommends 4:5 for image ads in both feeds, at 1440 × 1800 px.
• Facebook Feed takes images at least 600 px wide and 750 px tall; Instagram Feed at least 500 px wide.
• Facebook Feed also takes 1.91:1 and 16:9; Instagram Feed takes 1.91:1 up to 4:5.
• Files up to 30 MB.

Safe zone

No numbers from Meta. Keep the bottom and side edges clear (Meta’s words for Instagram Feed).

Meta gives no safe zone in numbers for feed images. The diagram shows the margin Adwright keeps words inside on a 4:5 feed ad: 6% on the top and sides, 9% at the bottom, where Reels puts its caption when a feed ad runs there.

A 9:16 video in Instagram Feed follows the Stories and Reels zone below.

• Meta’s Stories design page recommends 1080 × 1920 px (at least 600 × 1067); its Ads Guide lists 1440 × 2560 px.
• Images up to 30 MB, videos up to 4 GB.

Safe zone

Keep the top 14% (about 269 px), the bottom 35% (about 672 px) and 6% each side (about 65 px) free of text and logos.

The profile picture and name sit across the top; the reply bar and call to action across the bottom.

• Meta’s Ads Guide lists 1440 × 2560 px; 1080 × 1920 is the same shape.
• Instagram Reels videos at least 250 px wide (500 px from 30 seconds); Facebook Reels images at least 600 px wide.

Safe zone

The same as Stories: the top 14%, the bottom 35% and 6% each side. With a disclaimer on the ad, keep the bottom 40% (about 768 px) clear.

The caption, the sound and the call to action run up from the bottom; like, comment and share sit down the right.

• Instagram keeps a photo’s full resolution between 1.91:1 and 3:4, up to 1080 px wide (1080 × 566 to 1080 × 1440); outside that it’s cropped.
• Ads stop at 4:5, so a 3:4 post is taller than an ad can be.
• Reels posts: 1.91:1 to 9:16, at least 720 px, 30 frames a second; the cover photo is 420 × 654 px.

Safe zone

None stated by Instagram for posts.

Instagram’s help pages don’t publish a grid crop for profile pages, so keep the subject near the middle if the grid matters to you.

• TikTok asks for 9:16 at 540 × 960 px or more, and its video guide says to export at 1080 × 1920 or higher.
• It also takes 1:1 (at least 640 × 640) and 16:9 (at least 960 × 540). Videos up to 500 MB and 10 minutes.

Safe zone

TikTok publishes its safe zones only as downloadable templates, which change with the caption’s length and add-ons. As a working guide: the top 10%, the bottom 20% and the buttons down the right.

The diagram is the guide Adwright’s video editor uses, not TikTok’s own numbers: the top 10% (tabs), the bottom 20% (caption and sound) and the like, comment and share buttons from 86% across, 45% to 80% down.

A long caption or an add-on (a card, a button) covers more: check against TikTok’s template for your ad.

• Google Ads recommends 1080 × 1920 px for vertical video ads (at least 720 × 1280).
• Shorts themselves are square or vertical, up to 3 minutes. A horizontal video in a Shorts ad is shown with blurred bars above and below.

Safe zone

Google’s safe zone for vertical video ads: about 288 px at the top, 672 px at the bottom, 192 px on the right and 48 px on the left of 1080 × 1920.

Google draws this zone as a picture rather than numbers; these are read from it (about 15% top, 35% bottom, 18% right, 4% left).

YouTube’s own Shorts editor marks the area that isn’t safe with white lines, without numbers.

• Landscape at least 600 × 314 px; square at least 300 × 300 px. An optional 9:16 at 900 × 1600 px (at least 600 × 1067).
• Files up to 5,120 KB.
• Uploaded image ads instead come at fixed sizes (the table below), up to 150 KB each.

Safe zone

None stated. Google advises against text on the images of responsive ads, and for feed images in dynamic remarketing says they may be cropped by up to 5% a side.

Google puts your headline and description beside or over the picture in many layouts, so the picture works best with little or no text of its own.

The diagram shows the margin Adwright keeps on a landscape ad: 7% top and bottom, 5% each side.

• Pins taller than 2:3 may get cut off in the feed.
• PNG or JPEG, up to 20 MB (32 MB in the app). Standard videos can be 1:1, 2:3, 4:5 or 9:16.

Safe zone

None stated for standard image ads.

The diagram shows the 6% margin Adwright keeps all round on a pin.

• Full-screen pins are 9:16 at 1080 × 1920 px.

Safe zone

Idea ads: 270 px at the top, 440 px at the bottom, 195 px on the right, 65 px on the left. Organic full-screen pins: the same, with 790 px at the bottom.

Pinterest gives these in pixels without naming the canvas; the diagram draws them on 1080 × 1920, its full-screen pin size.