Carpe

Carpe’s video ad: “The cheaper place to buy Carpe isn't Amazon”

Running 146 days·Facebook and Instagram·Winner

How it opens

“Do not buy this on amazon right now on carpe's website their four-stick bundle is 56 off ships free comes with free gifts These scents…”

Angle: Offer

Why it works

It reframes a channel choice as a money-saving decision, so the offer feels like insider advice and not a plain sales push. The stacked incentives (discount, free gifts, free shipping) are easy to grasp, and the customer testimonials back up the product claims. The data shows it has run 144 days and is still active across 7 ads on several Meta placements, which suggests the offer keeps performing.

Who it speaks to: Deodorant buyers who default to Amazon and respond to savings, bundles and freebies, including people who worry about sweat and odor.

How it’s built

1. Hook: Warns viewers not to buy on Amazon right now, framing the brand's own site as the smarter place to buy.
2. Offer: Four-stick bundle at 56% off with free shipping and free gifts.
3. Product appeal: Says the scents smell incredible and that it offers 100-hour sweat and odor control.
4. Proof: Customer voices about smelling good, sweating less and compliments from others.
5. Objection handling: Speaks to people on the fence and says paying more later is the cost of waiting.
6. Urgency and CTA: Exclusive discount that may disappear, a sell-out warning, and a link to click now.

What to borrow

• Open by challenging where people usually buy, which stops the scroll and creates a reason to keep watching.
• Stack a clear discount with free shipping and gifts so the value is obvious in seconds.
• Follow the offer with short, varied customer voices that cover both the sensory benefit and the performance benefit.
• Close with a direct reason to act now, such as limited availability, and handle hesitation before the CTA.

Its words

The cheaper place to buy Carpe isn't Amazon

Carpe costs less on their own website than it does on Amazon — and you get free gifts and free shipping on top of that. Clinically tested 100-hour sweat and odor control with Triple Action Protection that works where other deodorants fail. 9 out of 10 users felt fresh and confident all day. Order direct for up to 56% off w/ free gifts and shipping.

Dermatologist proven, Clinically approved.

Button: Shop now · Offer: Free gift

What’s said

The transcript

Do not buy this on amazon right now on carpe's website their four-stick bundle is 56 off ships free comes with free gifts These scents smell incredible. Don't just take it from me Look what others think every time i've worn sandalwood a girl says holy you smell really good carpe has changed my life I've never sweated less in my life. He smells amazing. I love it. You guys created a great brand So if you're already on the fence, this is the moment to do it, right instead of paying more later escape amazon altogether Click the link below now to get this exclusive discount before it disappears better. Listen before it sells out. That's all I gotta say

Where and how long

• First ran 12 Jun 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to mycarpe.com.
• Style: UGC, Review, Comparison, Offer.