Carpe

Carpe’s video ad: “What if your deodorant actually worked?”

Running 139 days·Facebook and Instagram·Winner

How it opens

“If you still haven't tried Carpe, I'm going to give it to you for 56% off when you click the link below.”

Angle: Offer

Why it works

It pairs a relatable frustration with a blame-shifting reframe, then follows quickly with a strong claim, a stat and a big discount, so the viewer has a reason to care and a reason to act now. The spoken script is short and almost entirely offer and CTA, which keeps it easy to act on. The data also shows it has run for 139 days, is still active, and spans five platforms, which suggests the formula holds up over time, though that is a signal and not proof of why.

Who it speaks to: People who are tired of deodorants that fade mid-day, including those who have blamed their own body chemistry for it.

How it’s built

1. Hook: The headline asks a question that questions whether current deodorants work at all.
2. Problem: The post text reframes a deodorant that fails early as a product scam, not the user's fault.
3. Solution: Carpe's Underarm Lotion is introduced with a clinically tested 100-hour sweat and odor control claim.
4. Proof: A 96% figure for users reporting a long-lasting effect, plus a dermatologist-tested description line.
5. Offer: Up to 56% off with free gifts and free shipping, repeated in the spoken script.
6. CTA: 'Click the link below' said several times in the video, with a Shop now button that leads to a prize-style landing page.

What to borrow

• Open with a question that challenges a category-wide disappointment, so the viewer thinks about their own experience before you pitch.
• Reframe the problem as the product's failure rather than the customer's, which removes blame and makes switching feel reasonable.
• Stack a specific claim, a user stat and a credibility line close together so proof arrives before the offer.
• Repeat the offer and a single clear action in the spoken script, and pair it with a landing page that adds some play, like a prize mechanic, to lift click-through.

Its words

What if your deodorant actually worked?

If your deodorant stops working before your day does, that's a scam — not a body chemistry problem. Carpe's Underarm Lotion delivers clinically tested 100-hour sweat and odor control. 96% of users said it had a long-lasting effect. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

If you still haven't tried Carpe, I'm going to give it to you for 56% off when you click the link below. We test these luxury scents that last and you'll get to pick four when you click the link below. Oh wow, that's perfect. Click that link below to get Carpe for 56% off with free shipping and stay dry out there.

Where and how long

• First ran 17 Jun 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Product shot, Offer.