Carpe

Carpe’s video ad: “We messed up their order...”

Running 124 days·Facebook and Instagram·Winner

How it opens

“Oh, no, Terry, we've got way too many orders to ship out.”

Angle: Offer

Why it works

The 'mistake' framing makes a standard discount feel like a reason to act, and the small scripted story keeps attention while showing the range. Stacked proof and a guarantee answer doubts before the offer lands. The data shows it has run 124 days, is still active, and sits among 5 active ads across five placements, which suggests it keeps paying for itself, though that is an inference from run time and not from results.

Who it speaks to: People who deal with sweaty hands, face or body odor, including at work, and who respond to a deal on personal care products.

How it’s built

1. Hook: 'We messed up their order...' headline and a 'we messed up and here's how we'll fix it' opener create a curiosity gap.
2. Story: A packing-floor scene with a coworker named Terry and a customer named Ashley shows orders being filled and makes the brand feel busy and human.
3. Product showcase: Several scents and items are named, including face wipes, sweat absorbing face lotion and a 100-hour claim, so there is something for everyone.
4. Proof: 40,000+ 5-star reviews, over 3,200,000 users, dermatologist tested, cruelty-free and gentle on skin.
5. Offer: Up to 56% off, with a 100% money-back guarantee to lower risk.
6. CTA: 'Click the link below' and a 'Shop now' button, closed with a light joke about messing up at work and staying dry.

What to borrow

• Open with a curiosity-driven line, such as an admission or a small mistake, instead of leading with the discount.
• Tie the offer to a believable story or reason, so the sale feels like it has a cause.
• Show the product range inside a scene, using named people and concrete items, to keep viewers watching.
• Put proof and risk reversal (review count, expert testing, guarantee) right before the call to action.

Its words

We messed up their order...

We messed up and here's how we're going to fix it. Up to 56% OFF Carpe when you click the link below! It's time you upgraded to something that makes you feel confident! ✅ 40,000+ 5-Star reviews ✅ Gentle on skin ✅ Dermatologist tested ✅ 100% money-back guarantee Click the link below to join the over 3,200,000 people who've used Carpe!

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% OFF

What’s said

The transcript

Oh, no, Terry, we've got way too many orders to ship out. I need your help again. We've got so many orders going out every day. That's why we need Terry's help right now and getting them out. I think Ashley from Wyoming New York is going to have a very cool story. Let's give her some extra Carpe. So let's find out what Ashley got three ocean storms three coconut vanillas and two mountain breezes, right? Let's get Ashley a eucalyptus a rose water clean sport. That's your favorite lavender citrus sort of doing face wipe. I think she's going to love these sweat absorbing face lotion. This is huge. Have you tried this? I need to do the hundred hour. That's legit. It literally lasts for a hundred hours. We'll get us professional Packer people saving the day. Terry. We did it. If you want to join Ashley and the millions of other people who have already tried Carpe, you can get it for 56% off. Carpe has over 40,000 five-star reviews. These products are dermatologists tested. They're cruelty-free. They're gentle on skin. They come with a hundred percent money-back guarantee. So if you want to stay sweat and odor free, even if you mess up a little at work, click that link below and stay dry out there.

Where and how long

• First ran 2 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Tutorial, Review, Listicle, Lifestyle, Product shot, Offer.