Carpe

Carpe’s video ad: “How many spins will he get?”

Running 93 days·Facebook and Instagram·Winner

How it opens

“Deodorant so good, it'll make you spin.”

Angle: Offer

Why it works

It pairs a curiosity-driven, game-like hook with a concrete product claim, a clear discount and a stacked set of trust signals that lower the risk of trying something new. The gamified landing page ('pop a bubble', 'flip to win prizes') carries the playful promise from the headline through to the click. The data shows it has run for 93 days, is still active and scores 91 out of 100, which suggests the formula holds up over time, though the data doesn't show why.

Who it speaks to: Adults who want reliable sweat and odor control and are open to trying a new deodorant format, especially if there is a discount and little risk.

How it’s built

1. Hook: A curiosity headline about spins paired with a playful 'deodorant so good, it'll make you spin' opener.
2. Product: Explains Carpe as a quick drying lotion with 100 hours of sweat and odor control and premium fragrances.
3. Offer: Try it for up to 56% off, framed as an upgrade that builds confidence.
4. Proof: A checklist of 40,000+ 5-star reviews, gentle on skin, dermatologist tested and a 100% money-back guarantee.
5. CTA: Click the link to join over 3,200,000 people who have used Carpe, with a Shop now button leading to a prize-style 'flip to win' landing page.

What to borrow

• Open with a curiosity question or playful challenge so the scroll stops before the pitch begins.
• Keep the discount specific and tie it to a feeling, like confidence, rather than just a price cut.
• Stack short, scannable proof points (reviews, testing, guarantee) right before the call to action to remove doubt.
• Carry the hook's tone into the landing page, such as a game or prize mechanic, so the click feels like a continuation.

Its words

How many spins will he get?

Deodorant so good, it'll make you spin. For real though, Carpe is a quick drying lotion with 100 HOURS of sweat and odor control. Your armpits will be staying dry and smell incredible with out premium fragrances! Right now you can try Carpe for up to 56% OFF! It's time you upgraded to something that makes you feel confident! ✅ 40,000+ 5-Star reviews ✅ Gentle on skin ✅ Dermatologist tested ✅ 100% money-back guarantee Click the link below to join the over 3,200,000 people who've used Carpe!

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% OFF

What’s said

The transcript

Y'all about to get this for free. Terry, we cannot afford that. Please do not do that. I'm here in the Carpe Warehouse with BMX legend, Terry Adams. And for every handlebar spin he gets into one wheelie, you get 1% off. Terry, you ready? Y'all about to get this for free. Terry, we cannot afford that. Please do not do that. Oh no, why did I agree to this? Terry, that's too many spins already. We're already at like 15% off. That's 25% off. Terry, this is supposed to be 20% off. This is way too high right now. This is way too high. What are we at? Terry, that's so many more than we discussed. What are you doing, man? Terry, come on, come on. Oh my gosh. What was that? 56? We talked about 20. I'm sorry. You're getting Carpe for 56% off with free shipping when you click the link below. You're gonna get to choose four premium fragrances, three free gifts, all that with free shipping and 100% money back guarantee. Carpe has over 40,000 five-star reviews. These products are dermatologists tested. They're cruelty-free, they're gentle on skin and they come with 100% money back guarantee. Thank me later. Click that link below. Stay dry out there. Woo!

Where and how long

• First ran 2 Aug 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: Review, Listicle, Product shot, Offer.