Carpe

Carpe’s video ad: “Two things worth changing in 2026”

Running 106 days·Facebook and Instagram·Winner

How it opens

“Neurogum and Neuromints.”

Angle: Offer

Why it works

The story-led opening gives a reason to keep watching before any selling starts, and the Shark Tank angle adds borrowed credibility. Pairing two products with a shared 'show up at your best' promise makes the bundle feel natural and the free gum lowers the risk of trying it. The data shows it has run 105 days, is still active and sits on 7 active ads, which suggests the advertiser keeps backing it.

Who it speaks to: Adults who want to feel confident and perform well through the day, especially people curious about Neurogum or tired of deodorant that fails and energy drink crashes.

How it’s built

1. Hook: Borrows the Shark Tank 'no deal' story and a casual chat about Neurogum to create curiosity.
2. Social proof: A speaker says Neurogum 'really works' and that they go through four or five boxes, and the post text cites 9 out of 10 users feeling fresh and confident.
3. Pivot: 'The Sharks missed out, so we're giving you one' turns the story into a reason for the partnership.
4. Offer: Buy Carpe and get a free pack of Neurogum, with up to 56% off and extras like a wash, wipes and a tote bag.
5. Product benefits: Each brand is framed as a replacement, Neurogum for energy drinks and Carpe for ineffective deodorant, with 100-hour odor and sweat control and a clear finish.
6. CTA: 'Click the link below' and a Shop now button.

What to borrow

• Open with a short, familiar story or cultural reference so the viewer is curious before they see a pitch.
• When partnering with another brand, give them a single shared promise so the bundle feels like one idea.
• Use a 'replaces X with Y' line for each product to make the benefit instantly clear.
• Lead the offer with a free item, then stack the extras and discount so the value feels bigger.

Its words

Two things worth changing in 2026

Two things worth changing in 2026: your deodorant and your energy. Carpe's underarm lotion is clinically tested for 100-hour sweat and odor control, and this bundle pairs it with Neuro gum — L-theanine-based focus without the energy drink crash. 9 out of 10 users felt fresh and confident all day. Up to 56% off — includes an exfoliating wash, 2 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Neurogum and Neuromints. They left without a deal. Let's see what they're up to now. I'll tell people about some stuff that I have no affiliation with Neurogum. We go through four or five boxes of that stuff. And you really, Neurogum really works? Oh yeah, 100%. Oh wow. It enhances your memory. Well, the Sharks missed out on a great deal, so we're giving you one. I use Neurogum. And I use Carpe. Both products help you show up and perform at your best. So we decided to come together and make an incredible deal. If you've been curious about Neurogum, this is the easiest way to try it. Buy Carpe and get a free pack of Neurogum. Neurogum replaces energy drinks with natural caffeine, L-theanine, B6 and B12 vitamins, all cold compressed in a single delicious piece of gum. And Carpe replaces ineffective deodorant with a quick-drying lotion that controls odor and sweat for 100 hours. It stops sweat, it kills odor-causing bacteria, and it nourishes skin. All that, and it goes on clear. No stained shirts, no sweaty pits. Better energy. Better deodorant. Right now, you can get Carpe and Neurogum when you click the link below.

Where and how long

• First ran 21 Jul 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to mycarpe.com.
• Style: UGC, Review, Product shot, Offer.