Carpe

Carpe’s video ad: “Carpe works where other deodorants fail — and this deal proves it”

Running 110 days·Facebook and Instagram·Winner

How it opens

“So why don't you give them one towel?”

Angle: Offer

Why it works

It turns a plain discount into a short story with tension, so the price feels earned rather than advertised. The humor keeps attention while the offer details land, and the claim in the post text gives a reason to trust the product. The data also shows it has run 110 days and is still active across five ads and many placements, which suggests the format keeps paying off.

Who it speaks to: Deodorant buyers who want reliable sweat and odor control and respond to big bundle discounts and free gifts.

How it’s built

1. Hook: Starts mid-negotiation about adding free items, which creates curiosity about the deal.
2. Escalation: The discount climbs from 56% to 67% off as gifts are added, in a back-and-forth with a colleague named Ben.
3. Product claim: The post text cites clinically tested 100-hour sweat and odor control and a 96% dry-all-day result.
4. Offer: Up to 67% off with an exfoliating wash, 3 UA wipes, a collector's tote bag and fast shipping.
5. CTA: 'Click that link below. You're not getting this for any cheaper,' then the Shop now button.

What to borrow

• Dramatize the offer as a scene or negotiation so the discount becomes the plot instead of a banner.
• Stack the value out loud, naming each gift, so the total feels bigger than the price.
• Put the product proof in the post text and let the video carry the entertainment and the deal.
• Close with a plain, confident line that tells people this is the best price, to push a decision.

Its words

Carpe works where other deodorants fail — and this deal proves it

The bundle started at 56% off and kept climbing — that part was unexpected. What isn't: Carpe's clinically tested 100-hour sweat and odor control. 96% of users said it kept their underarms feeling dry all day. Up to 67% off with an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

So why don't you give them one towel? You're paying for it. One travel size original clean towels. And, I'm not done, remedies, vitamin C serum, and an additional gift. I don't know if this is financially viable for me. You're still gonna pay us, but the customers are gonna get it for free. But now that you're saying it, I have to do it. That's right. We can maybe make the 56% off still work with these incredible gifts. Higher, higher, higher. It's not good enough. I can't do more than 56. What do the kids want? Oh no. 67. Ben, that's such a big discount, Ben. We're gonna do this for 67% off. Really, Ben? 67? We can do it for more. No, 67. We cannot do it for more. We can't even do it for 67. 67% off. Click that link below. You're not getting this for any cheaper. Stay dry out there.

Where and how long

• First ran 16 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: UGC, Founder, Offer.