Carpe

Carpe’s video ad: “Everyone reviewing this lotion said the same thing”

Running 146 days·Facebook and Instagram·Winner

How it opens

“I Cuz I bought the 100-hour protection deodorant lotion that stops wet and odor and I sweat like I don't know what so I decided To buy a…”

Angle: Social proof

Why it works

It combines three persuasion layers in a short space: social proof from reviews, a relatable regret story that feels unscripted, and a concrete price comparison that makes the discount feel real. The rough, spoken delivery reads as authentic rather than polished advertising. The data also shows it has run 146 days, is still active, and sits at a win score of 91, which suggests the format holds up over time.

Who it speaks to: People who sweat heavily and have been disappointed by other deodorants, and who respond to value and reviews before buying.

How it’s built

1. Hook: The headline teases a shared verdict from reviewers, and the video opens with a casual first-person confession about heavy sweating.
2. Problem: The speaker sweats a lot and paid full price for a product elsewhere, with a regret tone.
3. Proof: Post text cites reviews, clinical testing for 100-hour sweat and odor control, and a 9 out of 10 users stat; the badge line adds PhD formulated and dermatologist tested.
4. Offer: Up to 56% off with free gifts and free shipping, framed against the roughly 40 dollars the speaker paid for two sticks on Amazon.
5. Urgency: 'Don't be dumb like I was and wait or else you're gonna pay more.'
6. CTA: 'Shop now' button, with the post text inviting the viewer to find out if theirs ends up in the pile.

What to borrow

• Open with a curiosity-driven claim about what customers agree on, so the viewer wants to hear the shared verdict.
• Use a regret story ('I should have waited or read the reviews') to make the offer feel like a smart move rather than a sales push.
• Anchor a discount to a specific price the viewer might already have paid elsewhere so the saving feels tangible.
• Stack credibility cues like clinical testing, a user satisfaction stat and expert endorsement near the offer, so the claim and the deal reinforce each other.

Its words

Everyone reviewing this lotion said the same thing

Read enough Carpe reviews and one thing stands out: people tried everything else first. Clinically tested 100-hour sweat and odor control is what keeps them writing those reviews. 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping — find out if yours ends up in the pile.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

I Cuz I bought the 100-hour protection deodorant lotion that stops wet and odor and I sweat like I don't know what so I decided To buy a full freaking price and correct me if I'm wrong But it looks like I used a little bit more than a simple lotion But if I had just read the freaking reviews I would have got it when I first saw it and it was like what 56% off like it is right now cuz I pay like 40 bucks just for these two sticks on Amazon and I couldn't gone for Free gifts and free shipping all for 56% off basically the same price I paid for just two So if you've ever wanted to buy this deodorant, I do it right now Don't be dumb like I was and wait or else you're gonna pay more. You're welcome

Where and how long

• First ran 10 Jun 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: UGC, Review, Offer.