Carpe

Carpe’s video ad: “Two things worth changing in 2026”

Running 105 days·Facebook and Instagram·Winner

How it opens

“Neurogum and Neuromints.”

Angle: Offer

Why it works

The ad borrows a well-known TV story to earn attention, then turns it into a simple, easy-to-grasp offer: buy one product, get another free. Two brands cross-promoting lets each lend trust to the other, and the clear before-and-after contrast with energy drinks and ineffective deodorant keeps the benefits easy to remember. It has also run 103 days, is still active and sits on 6 active ads, which suggests the advertiser keeps spending on this approach.

Who it speaks to: Busy, performance-minded adults who want to feel fresh and focused, and who may already know or be curious about Neurogum.

How it’s built

1. Hook: Recalls the Shark Tank 'left without a deal' moment to spark curiosity.
2. Social proof: A speaker says they go through four or five boxes of Neurogum and that it works '100%'.
3. Bridge: 'The Sharks missed out, so we're giving you a deal' ties both brands together.
4. Offer: Buy Carpe and get a free pack of Neurogum, pitched as the easiest way to try it.
5. Product benefits: Neurogum replaces energy drinks with natural caffeine and L-theanine; Carpe is a quick-drying, clear lotion that controls odor and sweat for 100 hours.
6. Recap: 'Better energy. Better deodorant.' sums up the bundle in four words.
7. CTA: Click the link below to get both.

What to borrow

• Open with a familiar cultural reference your audience already has feelings about, then give it a twist that leads into your offer.
• Partner with a complementary brand so each one's audience and credibility boost the other.
• Define each product by what it replaces ('replaces energy drinks', 'replaces ineffective deodorant') to make the benefit instant.
• Make the offer a single clear sentence, like 'buy X, get Y free', and repeat it near the call to action.

Its words

Two things worth changing in 2026

Two things worth changing in 2026: your deodorant and your energy. Carpe's underarm lotion is clinically tested for 100-hour sweat and odor control, and this bundle pairs it with Neuro gum — L-theanine-based focus without the energy drink crash. 9 out of 10 users felt fresh and confident all day. Up to 56% off — includes an exfoliating wash, 2 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Neurogum and Neuromints. They left without a deal. Let's see what they're up to now. I'll tell people about some stuff that I have no affiliation with Neurogum. We go through four or five boxes of that stuff. And you really, Neurogum really works? Oh yeah, 100%. Oh wow. It enhances your memory. Well, the Sharks missed out on a great deal, so we're giving you one. I use Neurogum. And I use Carpe. Both products help you show up and perform at your best. So we decided to come together and make an incredible deal. If you've been curious about Neurogum, this is the easiest way to try it. Buy Carpe and get a free pack of Neurogum. Neurogum replaces energy drinks with natural caffeine, L-theanine, B6 and B12 vitamins, all cold compressed in a single delicious piece of gum. And Carpe replaces ineffective deodorant with a quick-drying lotion that controls odor and sweat for 100 hours. It stops sweat, it kills odor-causing bacteria, and it nourishes skin. All that, and it goes on clear. No stained shirts, no sweaty pits. Better energy. Better deodorant. Right now, you can get Carpe and Neurogum when you click the link below.

Where and how long

• First ran 23 Jul 2026; still running.
• Run as 6 ads, 6 of them running now.
• Links to mycarpe.com.
• Style: UGC, Testimonial, Product shot, Offer.