Carpe

Carpe’s carousel ad: “Don't sweat it - Carpe's got you covered! 🚫💦”

Running 105 days·Facebook and Instagram·Winner

How it opens

“Ditch your drugstore deodorants today! 🗑️”

Angle: Pain point

Why it works

It uses a simple problem-to-solution flow that is easy to read in a feed, and it frames the competition (drugstore deodorants) as the thing to leave behind. The guarantee and free shipping lower the risk of trying something new. The data also shows it has run for 105 days, is still active and sits across 9 active ads, which suggests the advertiser keeps finding it worth running, though that alone doesn't say why.

Who it speaks to: People who sweat a lot, have tried regular drugstore deodorants and been disappointed, and want something stronger that also handles odor.

How it’s built

1. Hook: Tells the reader to ditch their drugstore deodorant, with trash-can emojis to catch the eye.
2. Problem: Names the frustration of deodorants that promise the world but leave you sweating.
3. Cost of the problem: Points out you are wasting money on products that don't work.
4. Solution: States that Carpe stops odor and sweat.
5. Risk reversal: Offers a 100% money-back guarantee.
6. Offer: Adds free, fast worldwide shipping.
7. CTA: A 'Shop now' button linking to the Underarm+ product page.

What to borrow

• Open by naming what the buyer is using now and telling them to drop it, so the comparison does the work of the hook.
• Describe the broken promise of existing products in the buyer's own frustrated tone before presenting your answer.
• Put a risk reversal like a guarantee next to the free shipping so the last thing they read removes hesitation.
• Back the claim with a credibility line in the description, such as a dermatologist-tested note, so the bold promise feels grounded.

Its words

Don't sweat it - Carpe's got you covered! 🚫💦

🗑️ Ditch your drugstore deodorants today! 🗑️ Sick of deodorants that promise the world but leave you sweating? It's time for a change with Carpe! Stop wasting money on products that don't work. Carpe stops odor AND sweat! 100% Money-Back Guarantee with FREE & FAST Worldwide Shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Money-Back Guarantee

Where and how long

• First ran 21 Jul 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to ca.mycarpe.com.
• Style: Product shot, Offer, Carousel.