Carpe

Carpe’s carousel ad: “Don't sweat it - Carpe's got you covered! 🚫💦”

Running 116 days·Facebook and Instagram·Winner

How it opens

“Ditch your drugstore deodorants today! 🗑️”

Angle: Pain point

Why it works

It opens on a clear enemy (drugstore deodorant) and a familiar frustration, so the pain is recognised right away. The double benefit of odor and sweat is stated simply, and the guarantee and free shipping lower the risk of switching. The data also shows it has run 115 days, is still active, and is spread across 7 active ads on five placements, which suggests the brand keeps investing in it, though the data alone can't say which element drives results.

Who it speaks to: People who already use drugstore deodorant and are frustrated that it doesn't control sweat as well as odor.

How it’s built

1. Hook: Tells the viewer to ditch their drugstore deodorant, with trash can emojis for emphasis.
2. Problem: Names the frustration of products that promise the world but leave you sweating.
3. Cost angle: Frames the old products as a waste of money.
4. Solution: Claims Carpe stops odor AND sweat, with capitals on the double benefit.
5. Risk reversal: Offers a 100% money-back guarantee.
6. Perk: Adds free, fast worldwide shipping.
7. CTA: 'Shop now' button leading to a prize-flip landing page.

What to borrow

• Open by naming what the viewer currently uses and telling them to drop it, so the hook creates a switch instead of just describing your product.
• Pair the pain with a two-part benefit in plain words, like 'odor AND sweat', so the promise is easy to repeat.
• Stack risk reducers such as a guarantee and free shipping near the end to ease the decision to try something new.
• Use a playful offer landing page, like a prize flip, to give a reason to click beyond the product claim.

Its words

Don't sweat it - Carpe's got you covered! 🚫💦

🗑️ Ditch your drugstore deodorants today! 🗑️ Sick of deodorants that promise the world but leave you sweating? It's time for a change with Carpe! Stop wasting money on products that don't work. Carpe stops odor AND sweat! 100% Money-Back Guarantee with FREE & FAST Worldwide Shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Money-Back Guarantee

Where and how long

• First ran 10 Jul 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to mycarpe.com.
• Style: Product shot, Offer, Text only, Carousel.