Carpe

Carpe’s video ad: “Everyone reviewing this lotion said the same thing”

Running 138 days·Facebook and Instagram·Winner

How it opens

“Read enough Carpe reviews and one thing stands out: people tried everything else first.”

Angle: Social proof

Why it works

It leads with a curiosity-driven social proof hook, then backs it with a clinical claim, a user stat and credentials in the description. The offer arrives last with a playful CTA and a gamified landing page (flip or pop to win prizes), which adds a reason to click now. The data shows it has run 121 days, is still active, and is spread across five ads and five placements, which suggests the advertiser keeps scaling it.

Who it speaks to: People who struggle with sweat and odor and have already tried other products without lasting results.

How it’s built

1. Hook: Headline teases that every reviewer agreed on one thing.
2. Proof: Post text says reviewers 'tried everything else first', framing Carpe as the solution that finally worked.
3. Claim: Clinically tested 100-hour sweat and odor control is named as the reason people keep reviewing.
4. Stat: '9 out of 10 users felt fresh and confident all day' adds a numeric outcome.
5. Offer: Up to 56% off with free gifts and shipping.
6. CTA: 'Find out if yours ends up in the pile' plus a Shop now button leading to a prize-flip landing page.

What to borrow

• Open with a headline that promises a consistent verdict from customers, so the curiosity gap pulls people into the body copy.
• Frame the product as the one that worked after other options failed, which speaks directly to skeptical buyers.
• Stack proof types in order: customer voice, then clinical claim, then a user percentage, then credentials.
• Close with a CTA that ties the offer to a small game or reveal, so the click feels like play rather than a plain sale.

Its words

Everyone reviewing this lotion said the same thing

Read enough Carpe reviews and one thing stands out: people tried everything else first. Clinically tested 100-hour sweat and odor control is what keeps them writing those reviews. 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping — find out if yours ends up in the pile.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Rule number one, always read the reviews before you buy stuff online. Because I bought the 100-hour protection deodorant lotion that stops sweat and odor. And I sweat like I don't know what, so I decided to buy it at full freaking price. And correct me if I'm wrong, but it looks like I used a little bit more than a simple lotion. But if I had just read the freaking reviews, I would have got it when I first saw it. And it was like, what, 56% off like it is right now? Because I paid like 40 bucks just for these two sticks on Amazon. And I could have gotten four sticks, free gifts and free shipping all for 56% off. Basically the same price I paid for just two. So if you've ever wanted to buy this deodorant, I do it right now. Don't be dumb like I was and wait or else you're gonna pay more. You're welcome.

Where and how long

• First ran 17 Jun 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to mycarpe.com.
• Style: Review, Product shot, Offer.