GHOST’s Facebook, Instagram, TikTok and Google ads

• GHOST® ENERGY STICKS131 days
• GHOST® x SOUR STRIPS® "RAINBOW"180 days
• GHOST® HYDRATION STICKS178 days
• PLANT BASED GOODNESS255 days
• GHOST® HYDRATION STICKS178 days
• GHOST® WHEY + VEGAN "CHOCOLATE CHIP COOKIES"227 days
• GHOST® CLEAR GAINS254 days
• GHOST® WHEY x COCOA PUFFS™ "CEREAL MILK®"217 days
• GHOST® VEGAN "CHOCOLATE CHIP COOKIES"227 days
• GHOST® WHEY217 days
• BCAAs + WELCH'S® "GRAPE-CRAN"381 days
• GHOST® WHEY "CHOCOLATE CHIP COOKIES"227 days
• GHOST® HYDRATION STICKS178 days
• GHOST® CLEAR WHEY429 days
• 7G BCAAs381 days
• GHOST® CLEAR GAINS254 days
• GHOST® CORE BUNDLE164 days
• GHOST® CORE BUNDLE164 days
• 27G VEGAN PROTEIN254 days
• 180 days
• GHOST® ENERGY STICKS x WARHEADS® “SOUR BERRY”84 days
• GHOST® ENERGY STICKS66 days
• GHOST® CREATINE73 days
• GHOST® STAINLESS STEEL SHAKER | SUNRISE52 days

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  A familiar, loved flavor now comes in a portable stick format, so energy and focus fit into any part of the day.

  It builds on a flavor people already know, so the new format feels low risk and easy to say yes to. The benefit is short and tied to real moments (on the go), and the discount code sits right beside the Shop now button. The data shows it has run 131 days, is still active, and is spread across 10 active ads on five placements, which suggests the advertiser is keeping it in rotation and scaling it.

  • When launching a new format or variant, lead with the thing your audience already loves and present the change as the twist.
  • Keep the benefit line short and tie it to where the product gets used, like pocket-sized and on the go.
  • Put the offer code in the description so it is seen right next to the button without crowding the main message.
  • Run several ad variants across placements at once, as this advertiser does, to keep a winning message fresh over a long run.

  See the ad
• 

  It sells the fun of a flavor collab between a supplement brand and a well-known sour candy, so the pull is the taste and the novelty of the drop.

  It pairs two brands people already know, so the collab itself does the attention work and the copy stays short and playful. Naming three product types in one line lets a single carousel speak to several buyers at once. The data shows it has run for 180 days, is still active, and spans five placements across 9 active ads, which suggests the brand keeps spending on it and finds it worth the budget, though the data doesn't show results.

  • Open with a short, playful line that plays on a word tied to your product or partner, so the hook feels like entertainment first.
  • If you have a collab or a known flavor, scent or theme, make that the headline news and keep the rest of the copy light.
  • Name each product variant in one line and use a carousel so each buyer type finds their own card.
  • Send the click to a dedicated landing page that matches the ad, and keep the tone consistent from hook to button.

  See the ad
• 

  A discount code paired with a clear product benefit list (electrolytes, zero sugar, caffeine-free) to push a quick purchase of a new flavor.

  The copy is short and does one job: name the product, state three benefits that rule out common objections (sugar, caffeine), and attach a discount code. The carousel format lets the visuals show flavors or variants while the text stays minimal. The data also shows it has run for 178 days, is still active, and sits across five placements with 8 active ads, which suggests the advertiser keeps spending on it and it is likely performing well.

  • Lead with the product name and a distinctive flavor or variant name so the ad feels specific and new.
  • Stack two or three benefits that each answer an objection, such as sugar or caffeine, in a single line.
  • Put the discount code in the description so the offer is clear without crowding the main text.
  • Use a carousel to show range or variants and keep the written copy short enough to scan in a second.

  See the ad
• 

  Leads with the product's headline specs (27G of fully disclosed vegan protein, smoother taste, a fan-favorite flavor) to show the new version is an upgrade.

  It pairs a hard number with a dessert-like flavor name, so it speaks to both performance and taste in a few lines. The 'V2' and 'smoother taste' framing quietly answers the objection that vegan protein tastes chalky. The data also shows it has run 255 days, is still active, and sits on 9 active ads, which suggests the brand keeps spending on this message and it is holding up.

  • Pair one concrete spec with one sensory promise so the ad speaks to both logic and craving.
  • Name the objection your category is known for (like taste) and answer it with a simple 'smoother' or 'better' claim.
  • Use a distinctive product or flavor name as a hook, since it does scroll-stopping work on its own.
  • Frame updates as a new version to give existing fans a reason to look again while inviting new buyers.

  See the ad

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