See it in the Meta Ad Library

GHOST’s carousel ad: “GHOST® HYDRATION STICKS”

Running 178 daysFacebook and InstagramWinner

How it opens

“HYDRATION STICKS STRAWBANGO™ with electrolytes, zero sugar, and caffeine-free hydration that works.”

Angle: Feature

Why it works

The copy is short and scannable, and each benefit answers a common objection to hydration mixes (sugar, caffeine, whether it really works). A named flavor and a branded product line add novelty and recognition, and the free shipping code gives a clear reason to act now. The data shows it has run 178 days, is still active and sits across 7 active ads on many placements, which suggests the brand keeps spending on it and has likely found it reliable.

Who it speaks to: Fitness-minded people who want a flavored, low-sugar, caffeine-free way to hydrate, especially fans of the GHOST brand.

How it’s built

Hook: Product name and new flavor, Strawbango, in all caps to anchor attention.
Benefits: Electrolytes, zero sugar and caffeine-free hydration in one short line.
Claim: 'Hydration that works' closes the line with a simple promise of effectiveness.
Offer: The code SECURED gives free shipping, which lowers the barrier to a first order.
CTA: A 'Shop now' button plus a clean product-page link in the caption.

What to borrow

Lead with a specific product name or flavor when your brand is recognizable enough that the name itself earns the click.
Pack your top three benefits into one line so they work as quick answers to the usual objections.
Pair the pitch with a simple, memorable offer code like free shipping to give shoppers a reason to buy today.
Use a carousel to show several flavors or product angles, and keep the copy brief so the visuals do the work.

Its words

GHOST® HYDRATION STICKS

HYDRATION STICKS STRAWBANGO™ with electrolytes, zero sugar, and caffeine-free hydration that works.

Use code SECURED for free shipping

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long