GHOST ad: GHOST® WHEY + VEGAN "CHOCOLATE CHIP COOKIES"

See it in the Meta Ad Library

GHOST’s carousel ad: “GHOST® WHEY + VEGAN "CHOCOLATE CHIP COOKIES"”

Running 227 daysFacebook and InstagramWinner

How it opens

“COOKIE LOVERS REJOICE, WITH REAL GLUTEN FREE CHOCOLATE CHIP COOKIE PIECES AND 25G PROTEIN”

Angle: Desire

Why it works

It sells flavor first and nutrition second, which is a fresh angle in a category that usually leads with specs. The carousel format suits showing a flavor, its details and its packaging across cards. Its run in the data, 227 days and still active across 9 ads on several placements, suggests it keeps performing for the advertiser, though the data does not say why.

Who it speaks to: Cookie and dessert lovers who take protein supplements and want a tasty, gluten free option that still delivers 25g of protein.

How it’s built

Hook: 'Cookie lovers rejoice' speaks straight to people who love the flavor.
Product promise: Real gluten free chocolate chip cookie pieces make the taste claim concrete.
Proof point: 25g of protein shows the functional benefit is not sacrificed.
Offer: The code SECURED gives free shipping and lowers the barrier to a first order.
CTA: The 'Shop now' button and a flavor-specific link send people to that product page.

What to borrow

Lead with the craving or experience your audience wants, then back it with the functional spec.
Name the audience in the first words, like 'Cookie lovers', so the right people feel spoken to.
Use one concrete detail, such as 'real cookie pieces', to make a taste or quality claim believable.
Pair a simple incentive like free shipping with a flavor-specific landing link to cut friction at the click.

Its words

GHOST® WHEY + VEGAN "CHOCOLATE CHIP COOKIES"

COOKIE LOVERS REJOICE, WITH REAL GLUTEN FREE CHOCOLATE CHIP COOKIE PIECES AND 25G PROTEIN

Use code SECURED for free shipping

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long