GHOST

GHOST’s carousel ad: “DON'T BE SOUR...”

Running 180 days·Facebook and Instagram·Winner

How it opens

“DON'T BE SOUR...”

Angle: Desire

Why it works

It borrows the recognition of a well-known candy brand and pairs it with a product line fans already trust, so there is little to explain. The tone matches the audience's slang, and the free shipping code gives a small push to buy now. The data shows it has run for 180 days and is still active across 9 ads on five placements, which suggests it keeps performing, though the data doesn't say why.

Who it speaks to: Gym-goers and supplement buyers who already know or like GHOST and enjoy candy-inspired flavors, plus fans of the Sour Strips brand.

How it’s built

1. Hook: A punchy pun, "DON'T BE SOUR...", sets a playful, casual tone.
2. Announcement: "Cop the epic GHOST x SOUR STRIPS Rainbow collab" frames the product as a hyped collab drop.
3. Product range: Names Clear Whey, BCAA and Legend pre-workout so shoppers see which products carry the flavor.
4. Offer: The description gives code SECURED for free shipping.
5. CTA: The "Shop now" button and the Sour_Strips link point to a dedicated collab page.

What to borrow

• Open with a short pun or playful line tied to the collab or flavor, so the hook feels like the brand's voice and not a standard sales line.
• Use a recognizable partner brand to borrow attention and make a flavor or product feel like an event.
• List the exact products the offer covers so people can quickly spot their own favorite.
• Pair a simple, low-friction incentive like free shipping with a dedicated landing page so the path from ad to purchase is short.

Its words

DON'T BE SOUR... Cop the epic GHOST® x SOUR STRIPS® “RAINBOW" collab in CLEAR WHEY, BCAA & LEGEND pre now.

Use code SECURED for free shipping.

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long

• First ran 13 Apr 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.