Muscle Nation’s Facebook, Instagram and Google ads

• VideoBack In Stock, but Not For Long225 days
• VideoPerfect Mix in 30 Seconds 🤩75 days
• VideoBest Selling Invisible Scrunch86 days
• Video✨ So good, even the boss got hit with it 👀💦86 days
• VideoAustralia's #1 Protein Water🥤86 days
• VideoInvisible Scrunch now in Salsa and Navy💙❤️86 days
• VideoOne Protein Water to rule them all81 days
• VideoProtein that drinks like a fruit drink72 days
• VideoThe waistband that doesn't roll53 days
• The Annoying Bit? Fixed.53 days
• Video53 days
• Your Sour Era Starts Here53 days
• VideoBack In Stock, but Not For Long51 days
• ALL NEW UNRIVALLED86 days
• VideoInvisible Scrunch now in Salsa and Navy💙❤️86 days
• JUST DROPPED Sour Protein Water Sample Pack 🍬💧86 days
• VideoNew Men's Arrivals Live Now51 days
• Bare Seamless is live now51 days
• ALL NEW UNRIVALLED JUST DROPPED86 days
• Video86 days
• ALL NEW UNRIVALLED86 days
• Video39 days
• Video41 days
• VideoLight on your stomach. Heavy on protein.34 days

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  Scarcity and past sell-out proof are used to push people to buy the restocked leggings and shorts before they go again.

  It pairs scarcity with proof of demand, so the restock feels like a second chance rather than a routine promotion. The repeated 'Same' lines make the benefits quick to scan and remove doubt for people who missed the first drop. The data also shows it has run 225 days and is still active across 13 ads and six placements, which suggests the brand keeps finding it worth funding.

  • Open with a concrete demand signal, like a sell-out, so the product's popularity does the persuading.
  • Frame a restock as a second chance and pair it with a clear urgency headline.
  • Use a repeated sentence pattern ('Same... Same... Same...') to list benefits in a scannable, reassuring rhythm.
  • Name specific new variants, such as colours, so the news feels fresh and gives people a reason to click now.

  See the ad
• 

  Customer quotes carry the pitch, showing that the shaker mixes a clump-free drink in 30 seconds and is convenient to use.

  The post leads with other people's words instead of brand claims, so the benefits feel credible, and each quote covers a different objection (speed, power, cleaning, clumps). The feature line then turns those quotes into a short, scannable checklist. The data also shows it has run for 75 days, is still active, and sits across 15 active ads on many placements, which suggests the brand keeps spending on it and is testing around the same message.

  • Open with a curiosity line that implies social momentum, then back it up straight away with real customer words.
  • Pick review quotes that each cover a different buyer worry, so a few lines answer several objections.
  • Close the proof with a short feature line the reader can scan in a second.
  • Put the key benefit in the headline as a concrete, timed promise, like a clear number of seconds.

  See the ad
• 

  It sells the look and feel of leggings that sculpt and flatter the body, backed by a 'best-selling' claim.

  The copy is short and focused on one named product, so there is little to read before the offer is clear. The best-seller claim gives light social proof without needing reviews. The ad has run 86 days, is still active and has a win score of 90 out of 100, which suggests this simple product-led approach holds up over time. It runs across Facebook, Instagram, Messenger, Threads, WhatsApp and Audience Network, so the message is built to work in many placements. I can't see the video itself, so the visual side is judged only from the format and the words.

  • Name one hero product or range in the headline so the right shopper recognises it immediately.
  • Use a best-seller claim as quick proof, but only if your own sales data supports it.
  • Pair a body-focused desire line with a short list of functional benefits like contour, smooth and support.
  • Keep the copy brief and end on one clear CTA that matches the button.

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• 

  Positions a clear protein water as the clean, light alternative to thick, milky protein shakes, backed by a market-leader claim and a new flavour.

  It frames the product against a pain everyone in the category knows (thick, heavy shakes), then answers it with scannable bullets that cover function and taste together. The authority claim and the new-flavour news give both trust and a reason to act now. The data also shows it has run for 86 days, is still active, and spans six placements across Meta's platforms, which suggests it has held up in spend and delivery.

  • Open by naming what your product replaces or fixes, using a vivid, slightly cheeky phrase that your buyer would say themselves.
  • Use short bullets that pair the hard spec with a sensory or feel benefit, so the reader gets both logic and appeal.
  • Put a leadership or authority claim near the top, but only if you can back it up with a source you can show.
  • Use a product launch such as a new flavour or version as a timely hook, and restate it near the CTA.

  See the ad

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