Fitness ads
Gymshark’s Facebook and Instagram ads
- Running now
- 3
- Winners
- 8
- New in 30 days
- 0
- Average run
- 56 days
- Longest run
- 305 days
Ads running now, and its best that ended
What it runs
- Formats running now
- Carousels 3
- Styles
- Product shot, Carousel, Offer, Lifestyle
- Where its ads ran
- Facebook and Instagram
How its best ads open
- “Show up. Put the work in. Repeat 💪”
- “The gym isn’t just what we do best, it’s everything we do🏋️♂️ We Do Gym🦈”
- “Ya están aquí tus nuevos imprescindibles para entrenar 👀”
- “Häng dich rein und mach 2026 zu deinem ✨besten✨ Jahr 🔥”
- “Sois équipé.e pour Janvier et performe dès le début d’année 💪”
Why its best ads work
It ties the product to the identity of a disciplined, committed gym-goer, selling the person you become more than the clothes themselves.
The copy leads with a belief the audience already holds instead of a product claim, which makes the ad feel like part of training culture rather than an interruption. The headline then gives a simple reason to click by pointing to bestsellers, which acts as light social proof. It has also run for 100 days, is still active, and sits across 10 active ads, which suggests the advertiser keeps finding it worthwhile to run this message.
- Open with a short, rhythmic line that states a value your audience already lives by, so the ad feels like them before it sells anything.
- Pair an identity-led hook with a plain, concrete headline so emotion and the reason to click each have their own job.
- Use 'bestselling' framing in a carousel to give browsers a safe, popular starting point without needing claims or numbers.
- Keep the copy minimal and the CTA singular, letting the visuals and the product range carry the detail.
Offer: it leads with the deal.
It has run for 84 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- Say the offer plainly in the first line.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
Offer: it leads with the deal.
It has run for 100 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- Say the offer plainly in the first line.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
Offer: it leads with the deal.
It has run for 100 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- Say the offer plainly in the first line.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
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