GHOST

GHOST’s carousel ad: “GHOST® HYDRATION STICKS”

Running 178 days·Facebook and Instagram·Winner

How it opens

“HYDRATION STICKS STRAWBANGO™ with electrolytes, zero sugar, and caffeine-free hydration that works.”

Angle: Feature

Why it works

The copy is short and clear, so the value of the product is understood in a couple of seconds. The three benefits answer common objections to sports drinks (sugar, caffeine, effectiveness) and the code gives a reason to buy now. The data also shows it has run 178 days, is still active, and is spread across 8 ads and five placements, which suggests it keeps paying off for the advertiser at scale.

Who it speaks to: Active people and gym-goers who want electrolyte hydration without sugar or caffeine, especially those who already know or like the brand.

How it’s built

1. Hook: Names the product and its flavor straight away in the headline and first words.
2. Benefits: Lists electrolytes, zero sugar and caffeine-free in one compact line.
3. Offer: Gives a code for 20% off in the description.
4. CTA: A Shop now button plus a short link to the product page.

What to borrow

• Pack your key benefits into one scannable line that answers the usual objections in your category.
• Give a flavor or product a memorable name so it sticks and is easy to ask for.
• Put the discount code in the description so the offer is clear without crowding the main copy.
• Run several versions across many placements, as the long run and 8 active ads here suggest, and keep what holds up.

Its words

GHOST® HYDRATION STICKS

HYDRATION STICKS STRAWBANGO™ with electrolytes, zero sugar, and caffeine-free hydration that works.

Use code BESEEN for 20% off

Button: Shop now · Offer: 20% off with code BESEEN

Where and how long

• First ran 15 Apr 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.