GHOST ad: GHOST® x SOUR STRIPS® "RAINBOW"

See it in the Meta Ad Library

GHOST’s carousel ad: “GHOST® x SOUR STRIPS® "RAINBOW"”

Running 180 daysFacebook and InstagramWinner

How it opens

“DON'T BE SOUR...”

Angle: Desire

Why it works

It pairs two brands people already know, so the collab itself does the attention work and the copy stays short and playful. Naming three product types in one line lets a single carousel speak to several buyers at once. The data shows it has run for 180 days, is still active, and spans five placements across 9 active ads, which suggests the brand keeps spending on it and finds it worth the budget, though the data doesn't show results.

Who it speaks to: Gym-goers and supplement buyers who already like the brand or the candy and enjoy flavor-led, limited-style product drops.

How it’s built

Hook: A cheeky line, "DON'T BE SOUR...", that plays on the candy's name and flavor.
Announcement: "Cop the epic collab" names the partnership and the "RAINBOW" flavor as the news.
Product range: Lists the three products it comes in, clear whey, BCAA and pre-workout, so different buyers see their item.
Tone close: The "PUCKER UP" description keeps the sour, playful mood going.
CTA: The "Shop now" button plus a dedicated collab link (Sour_Strips) sends people to a focused page.

What to borrow

Open with a short, playful line that plays on a word tied to your product or partner, so the hook feels like entertainment first.
If you have a collab or a known flavor, scent or theme, make that the headline news and keep the rest of the copy light.
Name each product variant in one line and use a carousel so each buyer type finds their own card.
Send the click to a dedicated landing page that matches the ad, and keep the tone consistent from hook to button.

Its words

GHOST® x SOUR STRIPS® "RAINBOW"

DON'T BE SOUR... Cop the epic GHOST® x SOUR STRIPS® “RAINBOW" collab in CLEAR WHEY, BCAA & LEGEND pre now.

PUCKER UP

Button: Shop now · Offer: 25% Off

Where and how long