GHOST ad: GHOST® VEGAN "CHOCOLATE CHIP COOKIES"

See it in the Meta Ad Library

GHOST’s carousel ad: “GHOST® VEGAN "CHOCOLATE CHIP COOKIES"”

Running 227 daysFacebook and InstagramWinner

How it opens

“25G VEGAN PROTEIN, INCLUDING REAL GLUTEN FREE CHOCOLATE CHIP COOKIE PIECES.”

Angle: Feature

Why it works

It packs the main reason to buy (protein count plus real cookie pieces) into two short lines, with no filler to read through. The free shipping code gives a small push to act without cutting the price, and the vegan-specific link keeps the click relevant. The data shows it has run for 227 days, is still active, and sits in a set of 9 active ads, which suggests the brand keeps spending on it, though the data doesn't show why it performs.

Who it speaks to: Plant-based or gluten free gym-goers who want a protein product that tastes like a treat.

How it’s built

Hook: The headline names the flavor in quotes and tags it vegan, so the product and the diet fit are clear at a glance.
Feature: The post text states 25G of vegan protein and real gluten free chocolate chip cookie pieces.
Offer: The description gives a code for free shipping.
CTA: The Shop now button and the short Ghostlifestyle.com/Vegan caption send people to a dedicated vegan page.

What to borrow

Pair an indulgent product name with one hard number so the benefit feels both tasty and measurable.
Say what makes an ingredient real or specific (like actual cookie pieces) to back up a taste claim.
Use a low-friction offer such as free shipping with a short code when you don't want to discount the product.
Send each ad to a landing page that matches its niche, like a vegan page for a vegan product, and show that path in the caption.

Its words

GHOST® VEGAN "CHOCOLATE CHIP COOKIES"

25G VEGAN PROTEIN, INCLUDING REAL GLUTEN FREE CHOCOLATE CHIP COOKIE PIECES.

Use code SECURED for free shipping

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long