GHOST

GHOST’s carousel ad: “GHOST® WHEY x COCOA PUFFS™ "CEREAL MILK®"”

Running 217 days·Facebook and Instagram·Winner

How it opens

“The nostalgia is real. COCOA PUFFS™ flavor and 25G of WHEY protein in every scoop.”

Angle: Desire

Why it works

It leads with a familiar brand and a feeling instead of a protein spec, which makes a crowded category feel fresh and fun. The one hard fact (25g of whey) answers the practical question in a single line, and the free shipping code gives a small push to act. The data shows it has run 217 days, is still active, and sits across 9 active ads on five placements, which suggests the advertiser keeps spending on it and has scaled it widely.

Who it speaks to: Gym-goers and protein shake buyers who want their supplement to taste like a treat, especially people who grew up eating sugary cereal.

How it’s built

1. Hook: A co-branded headline names the collab and the "Cereal Milk" flavor idea.
2. Emotion: The post text opens with "The nostalgia is real" to tie the product to a childhood memory.
3. Benefit: "25G of WHEY protein in every scoop" adds the functional reason to buy next to the flavor.
4. Offer: The description gives a code (SECURED) for free shipping to lower the barrier to a first order.
5. CTA: The "Shop now" button and a short, dedicated product URL send the click straight to the flavor page.

What to borrow

• Borrow the pairing of a familiar, loved reference with your product so the hook carries emotion before any claim.
• Keep the copy to one feeling line and one proof line, so the flavor or benefit and the hard fact are both clear in seconds.
• Add a simple, low-friction offer like a shipping code in the description so it supports the main message without crowding it.
• Use a dedicated landing URL for each product or flavor so the ad and the page feel like one continuous message.

Its words

GHOST® WHEY x COCOA PUFFS™ "CEREAL MILK®"

The nostalgia is real. COCOA PUFFS™ flavor and 25G of WHEY protein in every scoop.

Use code SECURED for free shipping

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long

• First ran 7 Mar 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.