See it in the Meta Ad Library

GHOST’s carousel ad: “PLANT BASED GOODNESS”

Running 255 daysFacebook and InstagramWinner

How it opens

“GHOST® VEGAN V2 "PEANUT BUTTER CEREAL MILK®" packs 27G of our NEW fully disclosed vegan protein, with a smoother taste and fan-favorite…”

Angle: Feature

Why it works

It pairs a hard number with a dessert-like flavor name, so it speaks to both performance and taste in a few lines. The 'V2' and 'smoother taste' framing quietly answers the objection that vegan protein tastes chalky. The data also shows it has run 255 days, is still active, and sits on 9 active ads, which suggests the brand keeps spending on this message and it is holding up.

Who it speaks to: Fitness-minded people who want a vegan protein powder and care about taste and ingredient transparency, especially existing fans of the brand's flavors.

How it’s built

Hook: A bold headline names the benefit (plant based) and the flavor name adds appetite appeal.
Product: Introduces Vegan V2 as the new version, tying it to the brand's known flavor.
Proof: Gives a concrete spec (27G protein) and 'fully disclosed' to signal transparency.
Benefit: Promises a smoother taste, which addresses the usual complaint about vegan protein.
CTA: A 'Shop now' button sends people straight to the site.

What to borrow

Pair one concrete spec with one sensory promise so the ad speaks to both logic and craving.
Name the objection your category is known for (like taste) and answer it with a simple 'smoother' or 'better' claim.
Use a distinctive product or flavor name as a hook, since it does scroll-stopping work on its own.
Frame updates as a new version to give existing fans a reason to look again while inviting new buyers.

Its words

PLANT BASED GOODNESS

GHOST® VEGAN V2 "PEANUT BUTTER CEREAL MILK®" packs 27G of our NEW fully disclosed vegan protein, with a smoother taste and fan-favorite flavor.

GHOST® VEGAN V2

Button: Shop now · Offer: 25% Off

Where and how long