GHOST

GHOST’s carousel ad: “GHOST® ENERGY STICKS x WARHEADS® “SOUR BERRY””

Running 84 days·Facebook and Instagram·Winner

How it opens

“GHOST® ENERGY STICKS x WARHEADS® “SOUR BERRY” hit with EXTREME SOUR berry flavor in one convenient pocket-sized stick.”

Angle: Feature

Why it works

It borrows the pull of a candy brand people already love, so the flavor claim feels familiar and exciting. The copy is short and easy to scan, and the 'Rip, pour, go' line makes the product feel effortless to use. The data also shows it has run 84 days, is still active, and sits on 8 active ads across six placements, which suggests the brand has kept putting budget behind it. The carousel format likely lets it show the flavor and the stick, though that is inferred from the format, not seen.

Who it speaks to: Existing Ghost fans and people who love Warheads-style sour candy, especially active people who want portable energy.

How it’s built

1. Hook: The headline names the collab and the flavor, 'Sour Berry', in all caps.
2. Product claim: The post text promises 'EXTREME SOUR berry flavor' to set a bold taste expectation.
3. Convenience: 'One convenient pocket-sized stick' shows how easy it is to take anywhere.
4. Action line: 'Rip, pour, go.' sums up the use in three short steps.
5. CTA: The 'Shop now' button and a short, trackable link (Ghostlifestyle.com/Sour_Berry) lead to a page for this one flavor.

What to borrow

• Pair your product with a brand your audience already loves, and put both names in the headline so the hook does the work.
• Boil usage down to a three-word rhythm like 'Rip, pour, go' so the benefit is remembered in a second.
• Use one vivid taste or sensory word, such as 'extreme sour', to set a clear expectation instead of vague claims.
• Send each campaign to its own short, dedicated link so the click lands on exactly what the ad promised.

Its words

GHOST® ENERGY STICKS x WARHEADS® “SOUR BERRY”

GHOST® ENERGY STICKS x WARHEADS® “SOUR BERRY” hit with EXTREME SOUR berry flavor in one convenient pocket-sized stick.

Rip, pour, go.

Button: Shop now · Offer: 25% Off

Where and how long

• First ran 18 Jul 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.