GHOST

GHOST’s carousel ad: “GHOST® WHEY "CHOCOLATE CHIP COOKIES"”

Running 227 days·Facebook and Instagram·Winner

How it opens

“25G WHEY PROTEIN, INCLUDING REAL GLUTEN FREE CHOCOLATE CHIP COOKIE PIECES.”

Angle: Feature

Why it works

It leads with something craveable and backs it with one clear functional number, so taste and results are covered in a few words. The discount code gives a reason to buy now without making the copy long. The data also shows it has run 227 days, is still active, and sits across 9 active ads on five placements, which suggests the format and message hold up under sustained spend, though the data doesn't say why.

Who it speaks to: Gym-goers and fitness-minded snackers who want protein but dislike chalky shakes, including people who need gluten free options.

How it’s built

1. Hook: The headline puts the brand and the cookie flavor up front in capitals.
2. Benefit: The post text states 25g of whey protein, which covers the functional need in one number.
3. Differentiator: 'Real gluten free chocolate chip cookie pieces' makes the taste claim concrete and adds a dietary reassurance.
4. Offer: The description gives a 20% off code, BESEEN, to lower the barrier to a first purchase.
5. CTA: A 'Shop now' button and a short caption link to the whey product page.

What to borrow

• Pair an indulgent, specific flavor or benefit with one hard number so the product feels both enjoyable and functional.
• Use a concrete detail like 'real pieces' instead of a vague claim like 'great taste' to make the promise believable.
• Add a dietary or trust note such as gluten free in the same line to widen who feels the product is for them.
• Put a short discount code in the description so the offer is easy to spot without crowding the headline.

Its words

GHOST® WHEY "CHOCOLATE CHIP COOKIES"

25G WHEY PROTEIN, INCLUDING REAL GLUTEN FREE CHOCOLATE CHIP COOKIE PIECES.

Use code BESEEN for 20% off

Button: Shop now · Offer: 20% off with code BESEEN

Where and how long

• First ran 25 Feb 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to ghostlifestyle.com.
• Style: Testimonial, Product shot, Offer, Carousel.