GHOST

GHOST’s carousel ad: “GHOST® HYDRATION STICKS”

Running 178 days·Facebook and Instagram·Winner

How it opens

“HYDRATION STICKS STRAWBANGO™ with electrolytes, zero sugar, and caffeine-free hydration that works.”

Angle: Offer

Why it works

The copy is short and does one job: name the product, state three benefits that rule out common objections (sugar, caffeine), and attach a discount code. The carousel format lets the visuals show flavors or variants while the text stays minimal. The data also shows it has run for 178 days, is still active, and sits across five placements with 8 active ads, which suggests the advertiser keeps spending on it and it is likely performing well.

Who it speaks to: Active, health-minded people who want hydration without sugar or caffeine, especially those who already know the GHOST brand.

How it’s built

1. Hook: Brand and product name in the headline, then the flavor name Strawbango to signal something fresh.
2. Benefits: Electrolytes, zero sugar and caffeine-free hydration stated in one short line.
3. Offer: 'Use code BESEEN for 20% off' gives a concrete reason to buy now.
4. CTA: 'Shop now' button and a clean product page link in the caption.

What to borrow

• Lead with the product name and a distinctive flavor or variant name so the ad feels specific and new.
• Stack two or three benefits that each answer an objection, such as sugar or caffeine, in a single line.
• Put the discount code in the description so the offer is clear without crowding the main text.
• Use a carousel to show range or variants and keep the written copy short enough to scan in a second.

Its words

GHOST® HYDRATION STICKS

HYDRATION STICKS STRAWBANGO™ with electrolytes, zero sugar, and caffeine-free hydration that works.

Use code BESEEN for 20% off

Button: Shop now · Offer: 20% off with code BESEEN

Where and how long

• First ran 15 Apr 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.