GHOST

GHOST’s carousel ad: “GHOST® WHEY”

Running 217 days·Facebook and Instagram·Winner

How it opens

“TRIX™, COCOA PUFFS™, and LUCKY CHARMS™–the gang's all here. Flavors that take you back with 25G WHEY protein in every serving.”

Angle: Desire

Why it works

It pairs a strong emotional hook (recognizable cereal names) with a rational reason to believe (25G protein), so it answers both 'will I like it?' and 'is it actually useful?'. The carousel format suits showing several flavors side by side, though I can only infer that from the format and not see the cards. The data shows it has run 217 days, is still active, and sits across 9 active ads on five placements, which suggests the advertiser keeps getting results from it and is scaling it widely.

Who it speaks to: Adults who lifted or snacked their way through childhood cereal and want a protein supplement that tastes like a treat.

How it’s built

1. Hook: Lists TRIX, COCOA PUFFS and LUCKY CHARMS to spark nostalgia and curiosity about a protein tied to them.
2. Benefit: 'Flavors that take you back' promises an emotional, taste-led experience.
3. Proof point: '25G WHEY protein in every serving' backs the fun flavors with a concrete nutrition claim.
4. Offer: 'Use code SECURED for free shipping' gives a low-friction reason to buy now.
5. CTA: 'Shop now' button and a short link to the whey page.

What to borrow

• Lead with something your audience already knows and loves, so the first line triggers recognition before they decide to scroll.
• Pair an emotional hook with one clear, specific product fact so the appeal feels credible, not just fun.
• Use a carousel to give each variant (flavor, color, use case) its own card and let people browse.
• Keep the offer small and simple, such as free shipping with a code, so the call to action feels easy.

Its words

GHOST® WHEY

TRIX™, COCOA PUFFS™, and LUCKY CHARMS™–the gang's all here. Flavors that take you back with 25G WHEY protein in every serving.

Use code SECURED for free shipping

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long

• First ran 7 Mar 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.