GHOST

GHOST’s carousel ad: “7G BCAAs”

Running 381 days·Facebook and Instagram·Winner

How it opens

“7G BCAAs. Zero sugars. WELCH’S® "GRAPE-CRAN" flavor.”

Angle: Feature

Why it works

It is short and scannable, with a clear spec, a clear benefit and a familiar brand flavor, so a buyer gets the whole pitch in seconds. The free shipping code adds a small nudge to act now without cutting the price. The data shows it has run 381 days, is still active, and has a win score of 91, which suggests this simple product-first format keeps performing, though the data doesn't say why.

Who it speaks to: Gym-goers and active people who already buy or consider BCAAs and care about sugar-free options with a taste they know.

How it’s built

1. Hook: Opens with the headline and post text '7G BCAAs' to state the product and dose.
2. Benefit: 'Zero sugars' removes the usual worry about sweetened supplements.
3. Flavor: The Welch's 'Grape-Cran' licensed flavor adds familiarity and a reason to try it.
4. Offer: The description gives a code, SECURED, for free shipping.
5. CTA: The 'Shop now' button and a flavor-specific link caption send people to the matching product page.

What to borrow

• Lead with one concrete spec or number so the product is understood before anyone reads further.
• Borrow trust from a known name or familiar reference, such as a flavor, partner or ingredient people already like.
• Use a low-friction offer like a free shipping code to add a reason to buy without discounting.
• Link to a page that matches the ad's specific product, and say so in the caption, so the click feels consistent.

Its words

7G BCAAs

7G BCAAs. Zero sugars. WELCH’S® "GRAPE-CRAN" flavor.

Use code SECURED for free shipping

Button: Shop now · Offer: Free shipping with code SECURED

Where and how long

• First ran 24 Sep 2025; still running.
• Run as 6 ads, 6 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.