GHOST

GHOST’s carousel ad: “GHOST® ENERGY STICKS”

Running 131 days·Facebook and Instagram·Winner

How it opens

“Your favorite ORANGE CREAM flavor, now in stick form. Pocket-sized ENERGY + FOCUS* for wherever the day takes you.”

Angle: Feature

Why it works

It builds on a flavor people already know, so the new format feels low risk and easy to say yes to. The benefit is short and tied to real moments (on the go), and the discount code sits right beside the Shop now button. The data shows it has run 131 days, is still active, and is spread across 10 active ads on five placements, which suggests the advertiser is keeping it in rotation and scaling it.

Who it speaks to: Existing GHOST fans and flavor loyalists who want portable energy and focus on the go.

How it’s built

1. Hook: Calls out the favorite ORANGE CREAM flavor to trigger recognition.
2. Product reveal: Introduces the new stick form as the twist on something familiar.
3. Benefit: Pocket-sized ENERGY + FOCUS* for wherever the day takes you.
4. Offer: Description line gives code BESEEN for 20% off.
5. CTA: Shop now button with a short link to the Energy Sticks page.

What to borrow

• When launching a new format or variant, lead with the thing your audience already loves and present the change as the twist.
• Keep the benefit line short and tie it to where the product gets used, like pocket-sized and on the go.
• Put the offer code in the description so it is seen right next to the button without crowding the main message.
• Run several ad variants across placements at once, as this advertiser does, to keep a winning message fresh over a long run.

Its words

GHOST® ENERGY STICKS

Your favorite ORANGE CREAM flavor, now in stick form. Pocket-sized ENERGY + FOCUS* for wherever the day takes you.

Use code BESEEN for 20% off

Button: Shop now · Offer: 20% off with code BESEEN

Where and how long

• First ran 1 Jun 2026; still running.
• Run as 10 ads, 10 of them running now.
• Links to ghostlifestyle.com.
• Style: Product shot, Offer, Carousel.