Black Diamond’s Facebook, Instagram, YouTube and Google ads

• 228 days
• 227 days
• 227 days
• JUST IN: BD x norda Collab60 days
• Black Diamond Equipment Men's Solution 2.0 Jacket Size S, in Iron Red246 days
• Get in the zone73 days
• Black Diamond Equipment Men's Sierra Shorts Size L, in Black67 days
• 62 days
• Black Diamond Equipment Women's Notion Pants Size XXL, in Agave246 days
• VideoGo Full Send218 days
• The latest headlamps75 days
• It’s Back.75 days
• The Diverge Fleece does it all75 days
• All-new approach shoes75 days
• The latest headlamps74 days
• Step into Adventure75 days
• All-new approach shoes75 days
• It’s Back.75 days
• Get in the zone70 days
• VideoMagnetron is back!73 days
• Built By Climbers45 days
• Mega Bug 4 Person Tent73 days
• VideoBuilt By Climbers45 days
• Black Diamond® Equipment | Climb. Ski. Run. Hike.73 days

• 

  It leads with the jacket's engineered waterproof technology and PFAS-free finish as the reason to trust it in rainy conditions.

  It speaks the language of a technical buyer, using specific named features instead of vague claims, and the PFAS-free point adds a values-based reason to choose it. The copy stays short and calm, which suits a considered purchase at this price. The data shows it has run 155 days, is still active and sits across 9 active ads, which suggests the brand keeps investing in this message, though the data alone can't say what drives results.

  • Name your key technology or ingredient in the first line so a knowledgeable buyer sees the substance straight away.
  • Pair a performance claim with a values claim, like a sustainability point, to give buyers a second reason to choose you.
  • Keep the ad copy short and push the detailed spec list to the landing page, so the ad hooks and the page convinces.
  • Use a carousel to show different features or views of one product, and keep a soft CTA like 'Learn more' for higher-consideration purchases.

  See the ad
• 

  It sells the vest on its lightweight, minimal design for shorter runs and races, with performance as the main promise.

  The copy is short and specific about who the vest is for, so the right runners self-select quickly. It has run for 184 days and is still active across 8 ads on Facebook and Instagram, which suggests the message holds up over time, though the data doesn't say why. The 'Learn more' button leads to a page with reviews, a Q&A and a sizing guide, which handles the research a €130 purchase needs.

  • Define the exact use case in the first lines (here, shorter runs and races) so the right buyer feels the product is made for them.
  • Use a carousel to show different features or views, and let the copy stay brief and clean.
  • Send a considered, mid-priced purchase to a page with reviews, sizing help and specs so the click can turn into a sale.
  • Test adding a concrete benefit or proof point, such as comfort or no chafe, to the opening line to give the plain descriptors more pull.

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• 

  It sells the brand through a climber's life story and a multi-episode campaign instead of pushing a product or an offer.

  It builds brand affinity through a story that climbers care about, so it feels like content rather than a sales pitch. The legacy and lineage theme gives the brand authenticity in its own community. The data shows it has run for 184 days and is still active across 8 ads, which suggests the story format holds up over time, though the data doesn't show why.

  • Open with a short, punchy line that promises something worth watching, then name the story.
  • Build a campaign around one real person and a clear time frame so the audience has someone to follow.
  • Use a series format (episodes) to give people a reason to keep engaging and to keep the creative fresh over months.
  • Send the click to a content-led landing page that continues the story, with the shopping offer kept secondary.

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• 

  Two respected outdoor brands join forces, so the product borrows credibility from Black Diamond's mountain heritage and norda's material science.

  It leans on two trusted names, so the audience gets instant credibility without a long pitch. The newness cue and the collab framing create curiosity and a sense of exclusivity. The data also shows it has run 53 days, is still active, and is spread across 8 ads on five placements, which suggests it keeps performing and is being scaled.

  • Open with a clear newness cue like 'JUST IN' so the launch reads as news, not an ad.
  • Borrow trust through partnerships, and state what each side brings in one short sentence.
  • Use a carousel to show several products from a launch so people can swipe through the range.
  • Keep the copy short and let the CTA do the work when the audience already knows the brands.

  See the ad

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