Black Diamond’s carousel ad: “The latest headlamps”
Running 74 daysFacebook and InstagramWinner
- How it opens
“Our all-new headlamps are the highlight of summer. Check out the waterproof and rechargeable Storm and Storm+.”
Angle: Feature
- Why it works
It has run for 74 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Our all-new headlamps are the highlight of summer. Check out the waterproof and rechargeable Storm and Storm+.
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
The latest headlamps
Our all-new headlamps are the highlight of summer. Check out the waterproof and rechargeable Storm and Storm+.
Light up the night with this powerful, 750-lumen, USB-C rechargeable headlamp; the Storm+ is ergonomically designed, featuring glove-friendly buttons, RGB LEDs, and dual lens optics that create a usable long-distance beam for technical, all-mountain conditions.
Button: Shop now
- Where and how long
- First ran 18 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
More from Black Diamond
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