Black Diamond’s video ad: “Magnetron is back!”
Running 73 daysFacebook and InstagramWinner
- How it opens
“It's not magic, it's a magnet.”
Angle: Desire
- Why it works
It has run for 73 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.
- How it’s built
- Hook: It's not magic, it's a magnet.
- CTA: Shop now
- What to borrow
- Lead with the outcome people want, not the product's parts.
- Test a ugc ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Magnetron is back!
The innovative Magnetron is back by popular demand in our classic RockLock carabiner.
Button: Shop now
- What’s said
The transcript
It's not magic, it's a magnet. The Magnetron is back. Oh, he's back. Get psyched. Back. Almost dropped it. Still amazing. Magnetron is back. Honestly, this is my favorite locking beater of all time. I use it for bling, I use it for hauling, I use it for all things walls. I freaking love the Magnetron and I'm so psyched it's back. This time around, I'm gonna make sure that I get a thousand of them so that I never have to use any other locking beater. I'm sure the first batch is gonna sell out. So get psyched on the best beater ever.
- Where and how long
- First ran 19 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: UGC.
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