Black Diamond’s carousel ad: “Black Diamond Equipment Men's Sierra Shorts Size L, in Black”
Running 67 daysFacebook and InstagramWinner
- How it opens
“The gear in your pack and the shirt on your back. Black Diamond Makes equipment you can trust.”
Angle: Feature
- Why it works
It has run for 67 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: The gear in your pack and the shirt on your back. Black Diamond Makes equipment you can trust.
- Offer: Free Shipping
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Black Diamond Equipment Men's Sierra Shorts Size L, in Black
The gear in your pack and the shirt on your back. Black Diamond Makes equipment you can trust.
Black Diamond Equipment is engineered for the mountains. At Black Diamond, our mission is to make the best gear for climbing, skiing, running, hiking.
Button: Shop now · Offer: Free Shipping
- Where and how long
- First ran 25 Aug 2026; still running.
- Run as 3 ads, 3 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
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