Black Diamond’s carousel ad: “It’s Back.”
Running 75 daysFacebook and InstagramWinner
- How it opens
“The innovative Magnetron is back by popular demand in our classic RockLock carabiner.”
Angle: Feature
- Why it works
It has run for 75 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: The innovative Magnetron is back by popular demand in our classic RockLock carabiner.
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
It’s Back.
The innovative Magnetron is back by popular demand in our classic RockLock carabiner.
Shop carabiners and quickdraws designed for confident clipping, smooth handling, and dependable climbing performance. Find your setup.
Button: Shop now
- Where and how long
- First ran 17 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
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