Black Diamond’s video ad: “Built By Climbers”
Running 45 daysFacebook and InstagramWinner
- How it opens
“All right, Chris, what makes Blackdown so badass?”
Angle: Curiosity
- Why it works
It has run for 45 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: All right, Chris, what makes Blackdown so badass?
- CTA: Shop now
- What to borrow
- Open with a question your buyer is already asking themselves.
- Open a question in the first line that the rest of the ad answers.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Built By Climbers
For decades, we have been committed to the mountains through gear innovation, community building, and protecting the places we love.
Button: Shop now
- What’s said
The transcript
All right, Chris, what makes Blackdown so badass? What ties it all together is passion. Passion for the sports that we serve. That's the secret sauce to this brand. It's just people completely absorbed with what they're doing. That's what it's all about, right? BLACKDOWN
- Where and how long
- First ran 16 Sep 2026; still running.
- Run as 4 ads, 4 of them running now.
- Links to blackdiamondequipment.com.
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