Black Diamond’s carousel ad: “All-new approach shoes”
Running 75 daysFacebook and InstagramWinner
- How it opens
“Carry a heavy pack deep into the Alps or the Tetons through mud or snow in comfort with the new Technician Pro Mid Approach Shoe.”
Angle: Feature
- Why it works
It has run for 75 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Carry a heavy pack deep into the Alps or the Tetons through mud or snow in comfort with the new Technician Pro Mid Approach Shoe.
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
All-new approach shoes
Carry a heavy pack deep into the Alps or the Tetons through mud or snow in comfort with the new Technician Pro Mid Approach Shoe.
Carry a heavy pack through mud or snow in comfort with the Technician Pro Mid Approach Shoe. Featuring the proven technology as the Technician Pro, plus a BD.dry ™ waterproof liner, these shoes are built for long approaches in any terrain.
Button: Shop now
- Where and how long
- First ran 17 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
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