Black Diamond’s carousel ad: “The Diverge Fleece does it all”
Running 75 daysFacebook and InstagramWinner
- How it opens
“The Diverge Fleece is both technical and casual. Wear it anywhere - from the street to the skin track.”
- Why it works
It has run for 75 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: The Diverge Fleece is both technical and casual. Wear it anywhere - from the street to the skin track.
- CTA: Shop now
- What to borrow
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
The Diverge Fleece does it all
The Diverge Fleece is both technical and casual. Wear it anywhere - from the street to the skin track.
Technical base layers and fleece for first chair, last chair, and beyond the resort.
Button: Shop now
- Where and how long
- First ran 17 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
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