Black Diamond’s carousel ad: “Built By Climbers”
Running 45 daysFacebook and InstagramWinner
- How it opens
“For decades, we have been committed to the mountains through gear innovation, community building, and protecting the places we love.”
Angle: Desire
- Why it works
It has run for 45 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: For decades, we have been committed to the mountains through gear innovation, community building, and protecting the places we love.
- Offer: Free Shipping
- CTA: Shop now
- What to borrow
- Lead with the outcome people want, not the product's parts.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Built By Climbers
For decades, we have been committed to the mountains through gear innovation, community building, and protecting the places we love.
Button: Shop now · Offer: Free Shipping
- Where and how long
- First ran 16 Sep 2026; still running.
- Run as 3 ads, 3 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
More from Black Diamond
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